Global Marketing Management
Faculty of Social Sciences
On this course, you’ll spend one semester in Sheffield, the other at a partner university in Hong Kong. It’s an advanced-level introduction to a range of marketing disciplines including international consumer behaviour, communications, research and strategic marketing.
Applying for a visa
You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.
Accredited by the Chartered Institute of Marketing
Semester one – Sheffield
- Global Marketing
- Marketing Communications
- International Consumer Behaviour
- Contemporary Marketing Practice
Semester two – Hong Kong Baptist University
- International Marketing Research
- International Services Marketing Management
- Socially Responsible Marketing in an International Context
- Strategic Marketing
The Project Dissertation may be completed in either Sheffield or Hong Kong.
- Case studies
- Group work for collaborative learning
- Web-based discussion groups
- Individual assignments
- Group projects
- End-of-semester examinations
1 year full-time
Minimum 2:1 honours degree or an approved professional qualification.
English language requirements
Overall IELTS grade of 6.5 with a minimum of 6.0 in each component, or equivalent.
Fees and funding
You can apply for postgraduate study using our Postgraduate Online Application Form. It's a quick and easy process.
+44 114 222 3376
The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.