2019 start
MSc

Marketing Management Practice

Management School, Faculty of Social Sciences

Triple Crown accreditation means we meet the high standards of three of the world’s most prestigious accreditation bodies: AMBA, EQUIS and AACSB.
Image of two postgraduate students in the management school

Course description

This course is designed for graduates from any discipline.

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

Applying for this course

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Accredited by the Chartered Institute of Marketing

Modules

Core modules

  • Global Marketing
  • Contemporary Marketing Practices
  • Marketing Communications
  • Marketing Management
  • International Consumer Behaviour
  • Marketing Research
  • Retail and Services Marketing
  • Branding
  • Marketing in Society
  • Dissertation

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

Duration

1 year full-time

Entry requirements

Minimum 2:1 or an approved professional qualification.

English language requirements

Overall IELTS grade of 6.5 with a minimum of 6.0 in each component, or equivalent.

Entry requirements for international students

Apply

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Contact

management-admissions@sheffield.ac.uk
+44 114 222 3376

The course information set out here may change before you begin, particularly if you are applying significantly in advance of the start date.