MSc
2021 start

Global Marketing Management

Management School, Faculty of Social Sciences

Set yourself up for a career in international marketing. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University, gaining a critical understanding of essential marketing principles and a specialist knowledge of marketing to global audiences.
Students listening to a lecture

Course description

This unique programme is designed for those looking for an international marketing career. You’ll spend your first semester in Sheffield and the second at Hong Kong Baptist University. You’ll gain a critical understanding of essential marketing principles combined with specialist knowledge of marketing to global audiences.

Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation.

You can read more about the semester in Hong Kong on the Hong Kong Baptist University website.

Applying for a visa

You'll need to apply for a visa in order to study in Hong Kong for the second semester. Hong Kong Baptist University provides support for visa applications, and these are usually submitted in October. For UK students, visa applications usually cost around £40.

Applying for this course

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM). Students who register for CIM student membership while studying with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at the CIM Graduate Gateway and about studying for a CIM qualification on the support for members page.

Modules

Explore core modules

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. We are no longer offering unrestricted module choice. If your course included unrestricted modules, your department will provide a list of modules from their own and other subject areas that you can choose from.

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

Duration

1 year full-time

Entry requirements

Minimum 2:1 honours degree or an approved professional qualification.

Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.

We also accept a range of other UK qualifications and other EU/international qualifications.

If you have any questions about entry requirements, please contact the department.

Fees and funding

More scholarships and fees information can be found on the Management School website.

Apply

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Contact

management-admissions@sheffield.ac.uk
+44 114 222 3376

Any supervisors and research areas listed are indicative and may change before the start of the course.

Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.

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