International Marketing and Management MSc
Management School,
Faculty of Social Sciences
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Start date
September 2025 -
Duration
1 year -
Attendance
Full-time
Explore this course:
Apply now for 2025 entry or register your interest to find out about postgraduate study and events at the University of Sheffield.
Course description
Our MSc International Marketing and Management course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international marketing and management.
It will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.
You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.
Accreditation
Modules
Core modules
- Contemporary Chinese Business and Management
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This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation.
15 credits - Global Marketing
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Global marketing equips you with an understanding of international marketing activities and issues. In an increasingly interconnected landscape, where convergence and divergence can simultaneously be observed at both an intra-national and international level, this module explores how marketers can analyse country environments and strategically undertake marketing activities. The module prepares you for the challenges of global marketing and enables you to have sufficient knowledge to undertake international related work duties if needed in your careers.
15 credits - Marketing Management
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This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.
15 credits - Contemporary Marketing Practices
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Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.
15 credits - International Consumer Behaviour
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This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.
15 credits - International Business Strategy
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This module introduces key theories of international business strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the implementation of international business strategy. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring inter-relationship between host government policies and multinational company strategies. The module aims to introduce students to the theory of practice of international business strategy and provide them with the insight and depth of understanding necessary to analyse this area.
15 credits - European Business
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This module introduces the main features of European economic integration most relevant to business, including the Single Currency. It sets out the main characteristics of the different national economic systems of the main countries of Europe, Germany, Britain, France and Italy. It explains the challenges the 'transition' (ex-communist) economies of Central and Eastern Europe have faced, and the way these economies are changing. It seeks to draw lessons from the European experience for economic integration in other regions of the world.
15 credits - International Human Resource Studies
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This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.
15 credits - Marketing Research
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You will gain an understanding on how to conduct research in marketing management and will evaluate the process and practices of marketing research through the use of different research designs and methods. You will also examine various types of analytical methods and develop different research skills through the this module.
15 credits - Project Dissertation
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This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.
45 credits
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we will inform students and take reasonable steps to minimise disruption.
Open days
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Duration
1 year full-time
Teaching
- Lectures
- Seminars
- Case studies
- Group work for collaborative learning
- Web-based discussion groups
Assessment
- Individual assignments
- Group projects
- End-of-semester examinations
- Dissertation
School
Management School
We are a leading management school with Triple Crown accreditation (AACSB, AMBA and EQUIS). These awards have been achieved through the outstanding quality of our programmes, research output, support for students and alumni, and links with industry. We have a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking.
You’ll be part of a dynamic and engaging management school that puts you and your future at the heart of everything it does. We balance a rigorous academic foundation with practical skills to ensure you are ready for the world of work.
We want you to develop skills so you can apply course content in a company setting. Our close links with organisations keep us in tune with the changing demands of the workplace. We know what employers are looking for.
You'll learn from experts - many are former industry professionals and they work closely with businesses. Because our academics are world-leading researchers, your education will draw on the most current management theories.
We want you to engage with the academic content, be conscientious and take an independent approach to study. We want you to be informed, innovative and proactive and do everything we can to support and enhance your career, steering you in the right direction with all the knowledge and skills you require.
You'll benefit from tailored on-site and online professional careers support, dedicated skills sessions and events with experts from world-leading organisations and professional bodies. These activities will help guide your personal and professional development to help you secure your dream placement, internship or graduate role.
Entry requirements
Minimum 2:1 undergraduate honours degree in any subject.
English language requirements
IELTS 6.5 (with 6 in each component) or University equivalent
If you have any questions about entry requirements, please contact the school/department.
Fees and funding
Alumni discount
Save up to £2,500 on your course fees
Are you a Sheffield graduate? You could save up to £2,500 on your postgraduate taught course fees, subject to eligibility.
Apply
You can apply now using our Postgraduate Online Application Form. It's a quick and easy process.
Contact
Any supervisors and research areas listed are indicative and may change before the start of the course.
Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.