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International Management and Marketing
Faculty of Social Sciences
Our MSc International Management and Marketing course is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. It will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.
You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.
- Contemporary Chinese Business and Management
This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation.15 credits
- Global Marketing
This module provides students with an understanding of international marketing issues. It will prepare students for the challenge of global marketing and enable them to have sufficient knowledge to undertake international related work duties if needed in their careers.15 credits
- Marketing Management
This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.15 credits
- Contemporary Marketing Practices
Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.15 credits
- International Consumer Behaviour
This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.15 credits
- International Business Strategy
This unit introduces key theories of international business strategy - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring inter-relationship between host government policies and multinational company strategies.15 credits
- European Business
This module introduces the main features of European economic integration most relevant to business, including the Single Currency. It sets out the main characteristics of the different national economic systems of the main countries of Europe, Germany, Britain, France and Italy. It explains the challenges the 'transition' (ex-communist) economies of Central and Eastern Europe have faced, and the way these economies are changing. It seeks to draw lessons from the European experience for economic integration in other regions of the world.15 credits
- International Human Resource Studies
This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.15 credits
- Marketing Research
This module enables students to gain an understanding on how to conduct research in the marketing environment. The module will evaluate the process and practices of marketing research through the use of different research designs and methods. In addition, the module will examine various types of analytical methods. This module will require students to develop skills in working as groups as the assessments will be based on group presentation and report.15 credits
- Project Dissertation
This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.45 credits
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.
An open day gives you the best opportunity to hear first-hand from our current students and staff about our courses. You'll find out what makes us special.
You may also be able to pre-book a department visit as part of a campus tour.Open days and campus tours
1 year full-time
- Case studies
- Group work for collaborative learning
- Web-based discussion groups
- Individual assignments
- Group projects
- End-of-semester examinations
We have an international reputation for practical and real-world economics.
We are a leading business school with Triple Crown accreditation (AACSB, AMBA and EQUIS). These awards have been achieved through the outstanding quality of our programmes, research output, support for students and alumni, and links with industry. We have a world-class reputation for high quality teaching, ground-breaking research and cutting-edge thinking.
You’ll be part of a dynamic and engaging business school that puts you and your future at the heart of everything it does. We balance a rigorous academic foundation with practical skills to ensure you are ready for the world of work.
We want you to develop skills so you can apply course content in a company setting. Our close links with organisations keep us in tune with the changing demands of the workplace. We know what employers are looking for.
You'll learn from experts - many are former industry professionals and they work closely with businesses. Because our academics are world-leading researchers, your education will draw on the most current management theories.
We want you to engage with the academic content, be conscientious and take an independent approach to study. We want you to be informed, innovative and proactive and do everything we can to support and enhance your career, steering you in the right direction with all the knowledge and skills you require.
You'll benefit from tailored on-site and online professional careers support, dedicated skills sessions and events with experts from world-leading organisations and professional bodies. These activities will help guide your personal and professional development to help you secure your dream placement, internship or graduate role.
The demands for a masters degree are of course higher but because of the different help that is provided my semester was quite easy
Nicholas Pashardis MSc Student, International Management and Marketing MSc
International Management and Marketing MSc student Nicholas, chose to continue his studies in Sheffield because of the universities' reputation and his desire to keep enjoying the city.
Minimum 2:1 undergraduate honours degree or an approved professional qualification.
Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.
If you have any questions about entry requirements, please contact the department.
Fees and funding
More scholarships and fees information can be found on the Management School website.
+44 114 222 3349
Any supervisors and research areas listed are indicative and may change before the start of the course.
Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.