Digital Media and Society BA

Core modules:

Introduction to Social Research

Students will be introduced to theoretical, methodological and practical issues in conducting empirical social research and become equipped with some of the basic skills necessary to undertake qualitative and quantitative projects, from project planning through to writing up research findings. Students will also be given the opportunity to explore different areas of social research in small groups through class presentations and debates

10 credits

Data Visualisation

This module consists of three key elements. The first is principles of good graphic design, combined with how figures can be used to lie and mislead. The second is learning how to make a wide range of graphs, maps, and figures, for a wide range of different audiences, using the latest and most powerful software. The third is interpreting visual representations of data, whether from other sources or by students on he module themselves, and using them to answer substantive research questions. Fundamentally, this is a hands-on module that allows students to make and understand data visualisations.

10 credits

Introduction to Digital Methods Research

This unit introduces students to methods for carrying out research, sometimes referred to digital methods. It provides hands-on practical opportunities to try out in practice. Digital methods are techniques for researching digital cultures and content. Students will explore online surveys and interviews, or virtual ethnography. They will use new methods devised especially for researching digital content like: social media content, likes and shares; blog posts and comments; hyperlinks; search engine results. Students on this module will learn about the tools, techniques and processes of digital methods, and they will be introduced to the ethical questions that they raise.

20 credits

Digital Media & Society@UoS

This `zero credit module is designed to support students as they progress though Level 1 of their Digital Media & Society degree at the University of Sheffield. It offers professional and peer support to students as they experience the world of the university for the first time, and provides them with the individual guidance necessary to ensure they navigate this Faculty-wide programme in order to meet their own specific needs and interests. In doing so, the module helps to create a solid foundation and a distinct community of learning that will help to sustain them throughout the course of their degree at Sheffield.

Digital Media and Society

Students taking this core module will be introduced to key concepts, issues, and debates about the production, use and distribution of digital media and information in society, including how these developments relate to social inequalities. They will work together to develop their own ideas for how to tackle some of the pressing challenges facing the development of inclusive digital societies. As part of learning about these topics, students¿ will also be taught how to use web technologies to produce and publish their own digital content, and will apply basic website design and implementation skills to present their coursework.

40 credits

Optional modules:

The Sociology of Everyday Life

This module aims to introduce students to basic sociological concepts, such as 'the sociological imagination', 'social interaction', 'social identity', 'deviance' and 'globalisation' and illustrate how these can be applied to everyday life. Drawing on the work of key thinkers in sociology, a range of everyday life situations, such as mobile phone use, shopping and travel will be used as exemplary cases

10 credits

The Sociological Imagination Seminar

Drawing upon the lectures in the accompanying module (SCS100), students will use the seminars to explore a range of everyday life situations - such as mobile phone use, shopping, and travel - from a sociological perspective. Emphasis will be placed on students reflexively exploring their own experience, on the one hand, and gathering exemplary material from print and digital media. Students will be required to do exercises on specific topics.

10 credits

Understanding Inequality

The aim of this unit is to explore a key concern of sociology to explain how and why material and symbolic rewards are distributed unequally. It will consider the unequal distribution of wealth, privilege and power and, in doing so, will question common-sense understandings of various inequalities in society. It will focus on various social divisions including the `big three' of social class, gender and race, as well as sexuality, age, religion and disability. Major themes will be explored with a predominantly British- and policy-related focus, although global divisions and inequalities will also be included for consideration.

10 credits

Social Divisions Seminar

The aim of this unit is to explore a key concern of sociology to explain how and why material and symbolic rewards are distributed unequally. The unit will focus on how social constraints and opportunities arise from social divisions and will explore how various social divisions interact to produce unequal outcomes. It will evaluate critically sociological research that provides evidence of structured inequality in society. A key aim of the unit is to provide students with a sociological framework to assess critically how social divisions operate in their own lives through the constraints and opportunities they encounter.

10 credits

Introducing Criminology

Crime is a major social problem in virtually all societies. In this module, sociological understandings of crime are discussed, often with reference to their implications for policy. The module will introduce you to major research about crime in contemporary Britain and help you to understand the contribution of sociology to its analysis. This module will be of value to anyone thinking about a career in the criminal justice services, journalism, public service, the voluntary sector and anyone interested in understanding the significance of crime in contemporary British society

10 credits

Introduction to Media and Communication in Society

This module examines the relationship between media and society. It examines the nature of influence and persuasion, representation, ownership, and identity in contemporary media environments.

10 credits

Analysing News

This module will focus on how to analyse contemporary news outputs. Students will be introduced to a selection of methods such as content analysis, framing analysis and discourse analysis, which will allow them to analyse news outputs and focus on looking at current issues as they arise. Examples of recent studies will be read and discussed and teaching staff may also talk through how they conducted their own studies. The module will enable students to use basic research methods by starting with the news and topics rather than `dry' methodologies.

20 credits

Making Sense of Education: Facts, Fiction and Data

Politics, practices and media discourses related to Education, frequently invoke 'evidence' or statistical reasoning in an attempt to persuade. These approaches can be deliberately misused or accidentally misleading. This module will equip you with the knowledge you need to become a discerning data user and critic through a mix of active learning, seminars and computer workshops. You will develop practical skills to support your engagement with 'evidence' throughout your studies, explore a range of issues in qualitative and quantitative research design, and create a foundation for your future development as a critical researcher.

20 credits

Reporting Institutions

This module aims to help students understand how the world works - how the levers of power operate in international, national and local politics and how they can use this information and understanding to hold those in power to account on behalf of readers, viewers and listeners.

20 credits

The Digital University

What is it like to be a University of Sheffield student, without ever setting foot on campus? What can learners in Mumbai, Adelaide, Capetown, and Shanghai learn from each other? And what new possibilities and challenges are digital technologies opening up for higher education? These questions, and more, will be explored in this module about online, distance, and blended learning: all forms of digital learning where students can be based anywhere with an internet connection. An experience of digital learning is part of the module, and participants will both take an active role in and learn from this experience.

20 credits

Gender, Sexuality and Society

This unit intends to address the following questions regarding gender and sexuality and their interaction with society: What do we mean by gender and sexuality? How do we do gender and sexuality? How do we see gender and sexuality? How do we control gender and sexuality?

10 credits

Classical Sociological Theory

The aim of this module is to introduce foundational theories in sociology. The lectures will describe the ideas of leading theorists Durkheim, Marx, and Weber with reference to the social context in which they lived and wrote. Lectures will analyze the primary texts of sociological throught with reference to the social contexts in which they emerged. This will include a look at the concerns of the first generation of sociological thinkers, their understanding of changes in European societies at the time, and the way in which their ideas inform an understanding of issues and problems in the contemporary world.

10 credits

Doing Social Research

This module builds on the knowledge and skills acquired by students in the module Introduction to Social Research. Students will be given the opportunity to deepen their understanding of theoretical, methodological and practical issues in conducting empirical social research through a staff interview project. The project will be introduced and explained in lectures, and students supported in interviewing their assigned Departmental member of staff via tutorial sessions and guided independent learning. Students will produce a portfolio of research work and a final 1,500 word project report which they will present to the class. The module will equip students with some of the basic skills necessary to: undertake empirical social research, from project planning through interviewing to writing up research findings; develop their collaborative and presentational skills; and enhance their appreciation of the relationship between research, teaching and the concepts of sociology and social policy more broadly. An additional positive outcome of the module will be the familiarisation of students with the research interests of all staff in the Department, preparing them for study at levels 2 and 3 and, in particular helping them in their choice of dissertation topics at level 3.

10 credits

Exploring Classical Social Thought Seminars

The purpose of this seminar module is to provide a medium for students to discuss, evaluate, assess, and engage foundational theories in sociology. The seminar topics will seek to relate major sociological theories to (historical) events of concern to the theorists themselves, and events of interest to contemporary students of social affairs. The discussions will emphasise ideas and concepts in key sociological writings and their contribution to shaping sociological enquiry.

10 credits

Lies, Damned Lies and Statistics

Whether you're a journalist writing stories for the public, or a social research analyst working in government, you need to be able to understand, use and present data. This 10 credit module aims to demystify data and encourage critical thinking on statistics; often wrongly used, and sometimes in very misleading ways. The module will equip you with the knowledge and skills you'll need to become a discerning data user, through engaging teaching, active learning and examples from the news media. The module is comprised of a mix of lectures and computer workshops and is assessed through a multiple choice exam.

10 credits

Welfare Politics and the State

This unit introduces students to some of the material and theoretical concerns of social policy by focusing on the politics of `welfare'. It is organised around unpacking common contemporary 'welfare myths' - e.g. 'the benefit scrounger', 'welfare tourism' and the need for austerity - by taking a long view of their articulation through history, exploring their ideological roots, examining policy responses and assessing the empirical evidence to support them. In doing so the unit also focuses on the policy making process, examining in particular issues of power in contemporary UK and the role of the media in perpetrating 'welfare myths'.

10 credits

Core modules:

Advancing with Digital Methods

This unit builds on pre-requisite Level 1 units, Introduction to Digital Methods and Digital Methods in Practice, to advance students understanding of new methods for carrying out digital research. It introduces students to advanced techniques for doing digital research. As well as learning how to use advanced tools, techniques and processes, students on this module will evaluate them, the context of their emergence and sometimes rapid decline. They will develop an understanding of how digital methods are used to create particular kinds of knowledge. In this way, the module addresses questions of epistemology, information politics and ethics.

20 credits

Digital Media and Social Change

By reviewing relevant perspectives on digital society and contemporary activism, the conceptual part of the module will introduce theories and debates used to look at the role of digital media (from email to social media) in protest and activism from the 1990s onwards. The practical part of the module will specifically focus on contemporary cases of protest and activism - e.g., #BlackLivesMatters or #MeToo - to guide students in planning and developing an empirical explorative analysis of the use and role of social media like Twitter and Facebook in campaigns aimed at social change.

20 credits

Digital Storytelling

The use of digital media to enhance the effectiveness of a narrative is common in the fields of business, entertainment, cultural heritage, education and journalism. The module provides an introduction to the area of digital storytelling including key concepts and technologies involved in creating/using digital content and how to use digital media to tell a story. Students will be taught practical skills such as how to create and use digital media such as images, videos, and sounds, and how to design and create complex multimedia applications using Adobe Animate CC (an industry recognised platform, using HTML and CSS).

20 credits

Social Research Design and Methods

This unit introduces students to key theories, principles and practices in social research. It provides students with theoretical understandings and the practical skills required to design and develop a small-to-medium scale research project.

20 credits

Optional modules:

Data Driven Storytelling

Data-driven approaches to reporting are gaining in popularity and importance in today's world. Established media institutions, such as The New York Times in the US or The Guardian and Press Association in the UK (and many more around the world) already have units that specialise in data journalism. Thus, it becomes essential for the next generation of journalists to be data-literate and to appreciate how data can be verified and used not only to find stories but to tell stories. This module is designed to make you confident and comfortable in working with data and, furthermore, to expand your journalistic toolkit for data-driven, analytic and investigative journalism.

20 credits

Doing Quantitative Sociological Research

This dynamic inquiry-based module will provide students with practical experience of conducting quantitative sociological research that has real-life application to the social world. Using the latest UK datasets provided by the Office for National Statistics, as well as data that students will collect on the `streets of Sheffield', the module will develop students' experience of the realities of planning and conducting quantitative research, and allow them to develop their ability to communicate their findings in appropriate formats.

20 credits

Media Law for Journalists

This module provides for those wishing to be journalists, or studying journalism, essential knowledge of media law applying in England and Wales, and of regulatory codes which UK journalists should comply with. This law includes that of defamation, privacy and contempt of court, and other law governing court reporting. The codes seek to uphold journalistic standards generally, including protection of people's privacy and of the identities of sources promised confidentiality. The module also demonstrates that UK journalists can assert `human rights' which in law and the codes uphold freedom of expression, including publication of material `in the public interest'.

20 credits

Men, Feminism and Gender relations

This unit provides a critical examination of the growing body of sociological and other literature concerned with men and masculinities. It will locate this growth of interest within the context of the feminist movement and subsequent writings/critiques of men and patriarchy. Significantly, the unit will connect to wider scholarship on gender relations, with topics and case studies including: men in sport, men and media, men and health/ well-being, men and feminism, as well as men and sexualities. Methodological and epistemological issues involved in the study of men and masculinities will also form part of this module.

20 credits

Sociological Theory and Analysis

The aim of this module is to build on and develop students' understanding of Sociological theory, exploring its relevance to key themes and issues in contemporary society. The course will begin with an exploration of the work of modern social theorists such as Talcott Parsons and will conclude with a focus on contemporary theorists such as Donna Haraway. In order to foster student understanding of social theory, its aims and purposes, each theorists work will be applied to substantive issues in modern and contemporary society such as family formation, urbanisation, politics, and globalization. Overall, the module aims to provide students with a critical understanding of the importance and use of modern and contemporary social theory.

20 credits

Sociology of Media and Consumer Culture

This module examines the relationship between media and consumer culture. It explores debates of audience research, influence, marketing, and advertising. Students will develop an understanding of media, consumer culture, and their wider impacts on society.

20 credits

Understanding 'Race' and Migration

The module explores the meaning of race in various social and political contexts. It examines how ideas about race help to shape and determine social and political relations and includes considering the part played by ideas about race in forming notions of self and other at the micro and macro levels. It also explores the role of race as a major source of social divisions and aims to show the significance of racism to the reproduction of structural inequalities. Themes explored include theories of racism, multiculturalism, Muslims, racialised identities, immigration, education and criminal justice.

20 credits

Children and Digital Cultures

Digital technology has transformed the lives of many, impacting on culture and society. Many young people have quickly seen ways of extending and deepening social networks through their uses of technology, and immersed themselves in Virtual Worlds, Facebook etc and enjoyed browsing on shopping sites. This module examines new technologies and associated social practices impacting on children's lives, considering the nature of new digital practices and how these affect identity, society and culture. Educational implications of new technologies is a developing field of research and students will engage critically with debates within the field alongside examining websites and new practices.

20 credits

Core modules:

Dissertation in Digital Media and Society

This unit enables students to undertake an in-depth study on a topic of their own choice, which relates to digital media and society, and is guided by one-to-one academic supervision. It aims to enable students to develop and demonstrate skills in the planning, definition and management of a substantial piece of enquiry on digital media and society. The dissertation may take the form of a theoretical literature-based analysis, an empirical exploration, either through primary or secondary research, or it may incorporate elements of digital media production. The focus and methods are agreed with the unit leader in advance of the unit, to ensure that students have been trained in the use of relevant methods.

40 credits

Optional modules:

Digital Advocacy

This module will examine how digital media are used to facilitate and promote the campaigns of contemporary advocacy groups and Non Governmental Organisations (NGOs). Theoretical perspectives such as connective action and the clicktivist critique of online activism are introduced in order to explore the effectiveness of online campaigns. Students will also consider the criteria by which such campaigns can be considered successful, drawing on a range of case studies, for example the Occupy Wall Street movement and the so-called `Arab Spring in North Africa and the Middle East in 2011.

20 credits

Digital Health

This module looks at the social implications of digital technologies in health, considering what these mean for our experiences of health and illness as patients and as citizens, for the work of health care professionals, and for the provision of health care. The module will consider a range of contemporary areas such as self-tracking and gamifying health, telemedicine and care at a distance, health information on the net, electronic patient records, illness death and dying on the web, and health activism and online patient groups. Drawing across these, the module will consider questions about changing representations and cultures of health and illness, whether we can all be medical experts now, who has responsibility for health, how we relate to health care professionals, the commodification of health data and the relative benefits for state and industry.

20 credits

Digital Identities

This module explores how gender, age, race, class and other identities are being reimagined in what various commentators have called a `social media age. It provides students with an understanding of social media platforms roles in peoples identity negotiations, examining users social media identities in different global contexts, and paying close attention to the intersections between different identities. It reviews debates about identity formations from the earliest digital media moments and considers contemporary concerns, such as: anonymity and agency; selfies and sexting; censorship, resistance and collective identities; social media fandoms; masculinity and gaming.

20 credits

Digital Marketing

This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications. The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships.

20 credits

Digital Media Work Placement

This unit provides students with the opportunity to undertake work experience, develop enterprise and employability skills, and apply their understanding of digital media/society in a chosen workplace. The module requires students to undertake the equivalent of four weeks work experience at a company or organisation which engages with digital media. Through this students will experience the practical demands of a working environment, and they will be required to evaluate their experience. Students experiences will vary depending on the projects in which they are involved and the companies/organisations in which they work. On the module, students will enhance their understanding of the inter-connection between Digital Media, the skills they have developed and their application in the wider world.

20 credits

Education@Sheffield

In Education@Sheffield students are invited to explore and evaluate the rich and diverse research taking place within the School of Education. Through a series of seminars presented by active researchers, students are encouraged to critically engage with research - and the researchers themselves - in the fields of educational and childhood studies. The Education@Sheffield module enables students to acquire a critical understanding of various themes, settings and methodologies which shape contemporary educational research.

20 credits

Free Speech and Censorship

Free Speech and Censorship critically explores the historical and contemporary status of freedom of speech and expression and the limits and constraints on this liberty. The module covers topics as varied as the philosophies of free speech; the history and significance of free speech; debates about harm and offence; the political economy of censorship; privacy and surveillance; censorship during war and informal censorship. Students taking this module should be interested in examining these debates as they apply to contemporary media and political systems. Assessment is via a case study on a topic selected by the student and approved by the module leader.

20 credits

Gender, Feminism and the Media

This module critically examines the media through a feminist and gendered perspective. It considers how women, ‘femininity’ and women’s issues are constructed in the media across a variety of cultural contexts. It introduces theories and approaches with which to analyse a variety of media including newspapers, magazines, and social media. Students will comparatively analyse traditional and social media from a feminist, intersectional, and postcolonial perspective. They will consider the role of the media in both perpetuating, but also challenging, normative ideas about gender. The module draws on a variety of case studies. Topics include LGBTQI+ identity, activism, and the body.

20 credits

Intimacy and Personal Relationships

The module explores approaches to theorising and studying intimacy and personal relationships. Beginning with the Individualisation thesis and its critics, the module will go on to explore recent moves towards conceptualising personal relationships in terms of embeddedness, relationality, intimacy and linked lives. Students will also explore a range of substantive topics within the field including memory, genealogy, material culture and home, marriage and sexuality, responsibility and care, and friendship.

20 credits

Organised Crime & Illicit Markets

The unit is an introduction to students to the growing field of organised crime studies. By focusing on an exploration of the primary literature concerning historical and contemporary developments in organised crime, students will be equipped to engage with sociological debates surrounding the development of this type of criminality, particularly its (alleged) increasingly transnational nature over the past two decades. In particular the unit will explore how governments and law enforcement agencies have tried to respond to this type of crime and will present a range of case studies specific to illicit marketplaces. The unit will also explore the role of the media and the influence of popular culture on the way organised crime is defined and understood.

20 credits

Perspectives on inequalities

This module is co-taught with local agency, community and family members. It asks students to think about the everyday experiences of inequality. It explores some of the core theoretical frameworks for interrogating inequality, and then explores everyday reality to apply the theories and concepts. The involvement of practitioners, community members and families means that the module is interactive and requires full attendance, in order to ensure a respectful experience for external contributors.

20 credits

Queer Theory and the Media

This module introduces queer theory and discusses the role of different media for how gender and sexuality are constructed, represented and expressed. We will trace activist and academic origins of the word `queer¿ and explore queer (self-)representations in mainstream and alternative media such as newspapers, films, zines, blogs, social media and dating apps. We will also look into how those representations promote or challenge the binaries of male versus female, masculine versus feminine, and heterosexual versus homosexual as well as how they travel around the world and promote particular understandings of gender and sexuality transnationally.

20 credits

Social Media, Data and Society

This unit examines the social consequences of widespread use of social media, a key characteristic of digital society. It explores what happens as a result of the digitised and networked sharing of personal information and life experiences of all kinds, in times of datafication (that is, the transformation into data, numbers and statistics of aspects of social life which formerly did not exist in such forms). The unit reviews theoretical literature on social media, data and society and addresses specific debates and issues, including: social media data mining; social media surveillance; the economic value of social media data; data tracking, privacy, rights and data subjects; governing social media data mining; data activism and open data; data visualisation; new forms of data work; data and everyday life.

20 credits

The Sociology of Surveillance

The course aims to introduce students to the emerging field of surveillance studies. By focusing on an exploration of the primary literature concerning recent development in surveillance theory students will be equipped to engage with sociological debates surrounding the spread of new surveillance technologies. In particular the course will explore how `surveillant solutions' have become a dominant form of governance in the 21st century by focusing on case studies of surveillance in particular contexts such as policing and criminal justice, health and welfare, the work place, and consumer behaviour.

20 credits

Whiteness, Power and Privilege

This unit explores the importance of studying whiteness in order to understand racism as a system of power relationships. It explains why the construction of whiteness has become a key focus in debates about race and ethnicity and examines critically some of the key themes to emerge in this field of study. This includes exploring the historical origins of `white studies' and assessing representations of whiteness in literary and visual culture. It also includes exploring the racialised, classed and gendered boundaries of whiteness by examining, for example, the socially and politically constructed categories of `white trash' and the `chav'.

20 credits