Rui Guo

Management School

Postdoctoral Research Associate


Rui Guo received a B.Eng. Degree in Engineering Science from the National University of Singapore in 2012, and M.Sc. Degree and Ph.D. Degree in School of Mechanical and Aerospace Engineering, Nanyang Technological University, Singapore in 2017 and 2022. She is currently a postdoctoral research associate at Sheffield University Management School (SUMS). Before joining SUMS, she has been a research fellow at the Centre for Maritime Studies, National University of Singapore, Singapore. Her main areas of research interest are e-waste management, food waste management, circular economy and supply chain.

Projects and publications


  • Impact of consumer behaviour on food waste collaborated with the City University of London.

  • Development of A Port Index System for World-Class Smart, Green and Resilient Container Ports, collaborated with China Waterborne Transport Research Institute


Guo, Rui, and Zhaowei Zhong. 2023. "A customer-centric IoT-based novel closed-loop supply chain model for WEEE management." Review of. Advanced Engineering Informatics 55:101899. doi:

Guo, R., Wu, Z. Social sustainable supply chain performance assessment using hybrid fuzzy-AHP–DEMATEL–VIKOR: a case study in manufacturing enterprises. Environ Dev Sustain (2022).

Guo, R. and Z. Zhong, Assessing WEEE sustainability potential with a hybrid customer-centric forecasting framework. Sustainable Production and Consumption, 2021. 27: p. 1918-1933.

R. GUO and Z.W. ZHONG, Consumers behaviour in pricing decisions of WEEE management: A comprehensive literature review. Poster presented at Nature conference on waste management and valorisation for a sustainable future; 2021 October 26-28; Seoul, Korea.

G. Rui and Z. Zhaowei, “Forecasting the air passenger volume in Singapore: An evaluation of time-series models,” International Journal of Technology and Engineering Studies, vol. 3, no. 3, pp. 117-123, 2017. DOI: