Our colours

Our colour palette is made from a total of 15 colours, offering a flexible yet consistent approach.

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Our core colours

Our 3 core colours are: deep violet, powder blue and midnight black. 

Deep violet is used in our logo and is the common thread across our communications.

Our colours do not have to be applied in large blocks. This can sometimes become overpowering. Using our colour palette as accents on a white or neutral base is encouraged.

Deep violet, powder blue and midnight black

Colour codes

Colour name Pantone RGB Hex CMYK
Deep violet Pantone Violet C 68 0 153 440099 90 99 0 0
Powder blue 304 C 154 219 232 9ADBE8 34 0 6 0
Midnight black 7547 C 19 30 41 131E29 99 74 31 84

Tints

For flexibility, deep violet, powder blue and midnight black can be applied using tints of 5% intervals.

Core colour tints

Our wider colour palette

Our wider palette is made up of 12 colours, named below. These can act as a lead colour with the violet appearing as an accent colour. This helps us to create a flexible yet consistent approach. 

Our wider colour palette

Colour codes

Colour name RGB Hex CMYK
Teal 0 90 143 005A8F 100 19 10 30
Aqua 0 187 204 00BBCC 97 0 30 0
Sky blue 100 203 232 64CBE8 54 0 6 0
Mint green 0 206 124 00CE7C 57 0 62 0
Spearmint 59 212 174 3BD4AE 43 0 38 0
Pastel green 161 222 210 A1DED2 21 0 17 0
Mauve 102 61 179 663DB3 70 76 0 0
Purple 152 31 146 981F92 26 90 0 0
Lavender 218 168 226 DAA8E2 13 33 0 0
Coral 231 0 76 E7004C 0 97 50 0
Flamingo 255 99 113 FF6371 0 82 53 0
Peach 255 150 100 FF9664 0 47 80 0

Accessibility

When typesetting, colour contrast must be taken into consideration. This is especially important for people with a visual impairment. 

Text should be written in violet or midnight black. 

Powder blue can be used as a text colour on a violet or midnight black background. 

Reversed white text can only be used as set out in the guidance below.

The guidance below shows what combinations meet either AA or AAA levels of accessibility according to Web Content Accessibility Guidelines (WCAG).

CC - colour palette showing accessibility

Using text on a deep violet background

White text on a deep violet background passes AAA for normal size text and AAA for large text.

Powder blue text on a deep violet background passes AAA for normal size text and AAA for large text.

Using text on a powder blue background

Black text on a powder blue background passes AAA for normal size text and AAA for large text.

Deep violet text on a powder blue background passes AAA for normal size text and AAA for large text.

Using text on a midnight black background

White text on a midnight black background passes AAA for normal size text and AAA for large text.

Powder blue text on a midnight black background passes AAA for normal size text and AAA for large text.

Wider colour palette showing accessibility measures

Using text on a teal background

White text on a teal background passes AAA for normal size text and AAA for large text.

Using text on an aqua background

Black text on an aqua background passes AAA for normal size text and AAA for large text.

Deep violet text on an aqua background passes AA for normal size text and AAA for large text.

Using text on a sky blue background

Black text on a sky blue background passes AAA for normal size text and AAA for large text.

Deep violet text on a sky blue background passes AA for normal size text and AAA for large text.

Using text on a mint green background

Black text on a mint green background passes AAA for normal size text and AAA for large text.

Deep violet text on a mint green background passes AA for normal size text and AAA for large text.

Using text on a spearmint background

Black text on a spearmint background passes AAA for normal size text and AAA for large text.

Deep violet text on a spearmint background passes AA for normal size text and AAA for large text.

Using text on a pastel green background

Black text on a pastel green background passes AAA for normal size text and AAA for large text.

Deep violet text on a pastel green background passes AA for normal size text and AAA for large text.

Wider colour palette showing accessibility measures

Using text on a mauve background

White text on a mauve background passes AA for normal size text and AAA for large text.

Using text on a purple background

White text on a purple background passes AAA for normal size text and AAA for large text.

Using text on a lavender background

Black text on a lavender background passes AAA for normal size text and AAA for large text.

Deep violet text on a lavender background passes AA for normal size text and AAA for large text.

Using text on a coral background

White text on a coral background passes AA for normal size text and AAA for large text.

Using text on a flamingo background

Black text on a flamingo background passes AAA for normal size text and AAA for large text.

Using text on a peach background

Black text on a peach background passes AAA for normal size text and AAA for large text.

Deep violet text on a peach background passes AA for normal size text and AAA for large text.


Colour combinations

Up to three colours can be used in combination at a time. Violet can be used as an accent colour with all of the wider palette. The guidance below suggests suitable colour combinations. 

Colour combination examples

Teal combinations: deep violet, peach, sky blue

Aqua combinations: deep violet, peach, powder blue

Sky blue combinations: deep violet, flamingo, mauve

Mint green combinations: deep violet, powder blue, purple

Spearmint combinations: deep violet, flamingo, mauve

Pastel green combinations: deep violet, flamingo, mauve

Colour combination examples

Mauve combinations: deep violet, peach, lavender

Purple combinations: deep violet, peach, powder blue

Lavender combinations: deep violet, flamingo, mauve

Coral combinations: deep violet, powder blue, peach

Flamingo combinations: deep violet, sky blue, mauve

Peach combinations: deep violet, sky blue, mauve

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