MSc International Management and Marketing

An ideal choice for those who wish to study both International Business Management and Marketing, this 12 month programme is designed for students from any disciplinary background and is approved by the Chartered Institute of Marketing (CIM).

The nine modules equip candidates with the critical knowledge and skills necessary to be considered for an international role in these competitive fields.

Key facts

Study mode: Full time
Duration: 12 months
Next available start date: September 2020


The MSc International Management and Marketing is designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. It has been carefully designed to provide alternative pathways suitable for those who have, or have not, studied business previously, who wish to develop an international career in management or marketing. The programme consists of nine modules with a balance between international management and marketing, as well as a project dissertation.

Accredited by the CIM (Chartered Institute of Marketing) the programme provides the knowledge and skills necessary for a career in marketing. Students will be able to draw upon the contemporary expertise of internationally renowned Management School faculty and the knowledge of local and regional businesses in a combination of theory-led and practice-oriented education.


Marketing Management

Led by Dr Jerzy Kociatkiewicz

Autumn semester, 15 credits

Assessment: Individual 3,000 word marketing audit and group presentation

This unit aims to introduce the discipline of marketing. It covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage. The module aims to provide students with depth of understanding of marketing planning, strategy development and marketing auditing using tools and techniques for developing strategic direction, implementation of marketing decisions including marketing communications, pricing, distribution, product and distribution decisions, segmentation, targeting and positioning decisions and buyer behaviour decisions.

Contemporary Marketing Practices

Led by Dr Ranis Cheng

Autumn semester, 15 credits

Assessment: Individual coursework and group portfolio

This module aims to equip students with the knowledge to apply various marketing theories in different business contexts, and to critically evaluate the contemporary issues which impact on the practices of marketing.

Global Marketing

Led by Dr Eva Kipnis

Autumn semester, 15 credits

Assessment: Group presentation, group assignment and individual reflection

This module provides a general overview of global marketing. It is specifically designed to prepare students for the challenge of industry and particularly working in a global context. By the end of the course students will have discovered fresh insights relating to the international market environment and be equipped for the challenge of international markets.

International Consumer Behaviour

Led by Dr Lien Monkhouse

Autumn semester, 15 credits

Assessment: Individual essay and 6,000 word group assignment

The consumer focus of marketing requires, among other things, that we should understand how and why consumers behave as they do. Thus, the subjects of marketing and consumer behaviour are intimately related. This unit aims to introduce students to the principles and concepts of consumer behaviour. It also investigates the issues that arise when considering consumer behaviour in the international / cross-cultural context and their implications for marketing strategy.

Marketing Research

Led by Dr Lien Monkhouse

Spring semester, 15 credits

Assessment: Individual research proposal and group marketing research project

This unit aims to equip students with the knowledge to plan and conduct a complete marketing research; and to critically evaluate different types of research designs and methods, with careful consideration to the ethical issues relating to the research activities.

Contemporary Chinese Business and Management

Led by Dr Zhong Zhang

Spring semester, 15 credits

Assessment: Examination and group presentation

This module aims to acquaint students with the Chinese business environment and practice, to enable them to understand key management issues faced by Chinese managers and to inform them of challenges encountered by international businesses operating in China or doing business with the Chinese. It covers topics such as state-owned enterprise reform, private enterprise development, reform in the financial sector, foreign trade and WTO commitments, foreign direct investment, human resources management and the Chinese business culture. An understanding of these topics is highly relevant to companies targeting the China market and essential background for graduates seeking a career in Far Eastern Business. Students are encouraged to develop business-related decision-making skills.

International Management

Led by Dr Tom Buckley

Spring semester, 15 credits

Assessment: Examination and group presentation

The module exposes students to the challenges and opportunities of managing in an international business environment. It provides students with the relevant management tools and frameworks that will enhance their effectiveness when operating internationally. It enables the students to identify, compare and contrast different management practices adopted internationally and appreciate the impact of national cultures and business systems on leadership styles, decision making styles, and interpersonal dynamics across cultures. The aim of this module is to assist students in gaining a broad understanding of how cultural factors and business systems impact the management of organisations within and across cultures and provide them with the necessary knowledge and skills to meet the challenges and opportunities of managing in an international business environment.

Strategic Management

Led by Dr Alex Wright

Spring semester, 15 credits

Assessment: Coursework

This module introduces key theories of Strategic Management and more specifically those concerned with strategy design and development, techniques and frameworks for crafting strategic options, competitive challenges of a global market environment, and implementation of strategy and change. This theoretical understanding will then be illustrated and examined by reference to the way particular companies have designed and executed their strategies. Particular attention will be devoted to introducing students to the multiple facets of strategy formulation/analysis and strategy implementation issues. Moreover, this module aims to introduce students to the theory and practice of the strategic management of business organisations. In particular, the module aims to provide a critical understanding of strategic management paradigms, strategic analysis techniques and implementation, and to encourage insight and originality of approaches in this analysis.

International Business Strategy

Led by Dr Melanie Hassett

Spring semester, 15 credits

Assessment: Examination and group case study

This module introduces key theories of international business strategy – those concerning the rationales for international expansion, the choice of foreign market entry strategy, and implementation of international business strategy. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, understanding and critique of various theories of the multinational enterprise, evaluating key strategic issues facing the multinational enterprise, and exploring the inter-relationship between host government policies and multinational company strategies. This module aims to introduce students to the theory and practice of international business strategy and provide them with the insight and depth of understanding necessary to analyse this area.


Summer semester, 45 credits

The dissertation is the culmination of your master’s study and recognition of your capability to conduct a research project independently. Students can apply to undertake an organisation based dissertation project, arranged by the Management School. Working with an organisation, students can structure their project around a real business issue of challenge set by the host organisation. A student project will develop your employability skills, enhance your CV and give you the chance to use your insight to help an organisation develop.

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

We timetable teaching across the whole of our campus, the details of which can be found on our campus map. Teaching may take place in a student’s home department, but may also be timetabled to take place within other departments or central teaching space.

Careers and employability

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your programme.

You will have many opportunities during your course to engage in personal and professional development. Our programmes are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, the ability to deal with complex issues creatively and systematically; and the conceptual understanding required to evaluate current scholarship and research techniques.


The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Sheffield has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Students are exempt from two modules on the CIM's Certificate in Professional Marketing and one module on the CIM's Diploma in Professional Marketing, subject to satisfactory scores in the MSc. For more information, visit the CIM's Graduate Gateway.

Click here to find out more about our programme accreditations and exemptions.

Fees and funding


Tuition fees for 2020-21 are:

GBP 14,000 for Home Students
GBP 24,800 for Overseas Students

You may incur fees for late registration, re-examination and re-submission. Click here to find out more.


There are a number of scholarships which students may be eligible for, visit the following links for more information:
Sheffield University Management School Scholarships
University of Sheffield Scholarships
International Student Scholarships
For more information about fees and funding your studies, click here.

How to apply

Entry requirements

Our students are experienced and highly educated in their discipline, but want to build on their expertise and develop a critical appreciation of international management and marketing.

You will have a 2:1 honours degree (or equivalent), or an approved professional qualification. For overseas students, Sheffield University Management School’s standard English requirement is IELTS 6.5 (with no less than 6 in each part). For detailed information on our English language requirements, click here.

Apply now

Pathway Programmes

Our International College provides international students with pathway programmes for progression to degree study at the University.


Staged admissions process

Applications to this course are assessed using our staged admissions process.

Stage For applications received by We aim to return decisions by
A 14 October 2019 28 October 2019
B 30 November 2019 14 December 2019
C 14 January 2020 28 January 2020
D 29 February 2020 14 March 2020
E 14 April 2020 28 April 2020
F 31 May 2020 14 June 2020
G 14 July 2020 28 July 2020

In some cases, because of the high volume of applications we receive, we may need more time to assess your application. If this is the case, we will assess your application in the next stage. We will let you know if we intend to do this.

Study places are offered subject to availability. Given the popularity of these courses, places may not be available if you apply later in the cycle.

If we offer you a place, we will ask you to accept the offer and pay a tuition fee deposit (relevant International students only). If you do not accept the offer and pay the deposit within four weeks of the date of the offer letter, we may withdraw our offer.

You can find information about the process on our staged admissions web page:

Staged admissions for postgraduate applications 

If you have any enquiries about your suitability, please contact our Postgraduate Admissions Team:
Telephone: +44 (0)114 222 3376