Explore this course:
Digital Culture and Communication
The Digital Humanities Institute,
Faculty of Arts and Humanities
If you have a passion for understanding culture and society and a desire to influence digital innovation, this MA is for you.
It will help you better understand the cultural contexts of digital media developments through historical, critical and theoretical perspectives.
Digital culture is about the emergence and use of digital content, networks and technologies - for example, social media, algorithms, online groups, digital images and sounds - and their interactive relationship with the ways culture is created, consumed and altered.
The very nature of digital culture means users don’t just receive it, they interact with it and are influenced by it. For example:
- Whose voices are present or absent online and how that relates to inequality
- How personal and group identities are expressed in the digital world and how this affects identity
- The degree that digital objects emerge from our culture and cause changes to it
You’ll also learn how digital content is used to represent human culture and society in the past and present, such as ancient documents, artefacts and environments as well as present-day social media, digital arts and virtual worlds.
You don't need a background in information science, computer programming or have mathematical competencies. It's far more important for applicants to have an interest in culture and society.
- Introduction to Digital Culture
This module examines the theory and history of the interaction between culture and information and communication technology (ICT). ‘Digital culture’ refers to culture shaped by the emergence and use of digital technologies, their practices and artefacts. This module focuses on the changes wrought by the widespread adoption of networked computing, personalised technologies and digital images and sound, for the way we think about culture and cultural data, the contexts in which digital culture exists and is made, and their impacts for the creative/cultural industries. You will learn about the characteristics of digital culture including types of cultural forms and experiences, technical processes, and about digital practice and computing as a cultural activity, including its history, socio-cultural context, aesthetics, epistemologies, its ethical problems and critical debates. This will enable you to understand current forms of digital culture, critically contextualise your own and others’ digital practice, and anticipate future developments, as appropriate to knowledge-based careers in the cultural sector.30 credits
- Managing Digital Projects
This module examines project management in the context of developing data products and digital performances. Data products might be websites, databases, apps, or virtual environments which use cultural content. Digital performances might include music, art, video or digital exhibitions in which the practices and/or the outputs are digital. The module will teach the skills and tools necessary to manage the design, planning and execution of a digital project, including: developing ideas; understanding user requirements; developing specifications for design teams; planning; choosing the best design and development methodology. The module does not require the product or performance to be executed.30 credits
- Digital Culture and Cultural Data e-Portfolio
This module enables you to design a digital product, service, performance, installation or artefact which uses cultural data. The design might be to address a problem or a need, or to communicate ideas, and be of value to people in academia, business, arts, heritage or the community. You will create an e-portfolio of written pieces, drawings, designs, and example data, and you can also include practical work (such as a music composition or software code). You will be able to demonstrate self-directed learning, critical judgement, ideas and creativity, building on knowledge acquired throughout your MA, as evidence for future employers.60 credits
You will choose 60 credits of guided modules. You will normally take 30 credits of options in semester one and 30 credits in semester two.
- Introduction to Cultural Data
This module examines cultural data, including methods for creating, analysing and communicating data. Cultural data is digital data about human culture and society, past and present: from ancient documents, artefacts and environments to present-day social media, digital arts and virtual worlds. Cultural data also uses a wide range of digital methods for its creation, analysis and communication, such as digitisation, crowdsourcing, AI, data visualisation, apps, digital exhibitions, and user-centred design. You will learn the principles, methods and tools for working with all types of cultural data, preparing you for a career in the media, information and cultural sectors.30 credits
- Heritage, History and Identity
- Media, State and Society in China
This module explores the workings of the media in China and their treatment of social issues. You will develop critical reading strategies for media, academic, government and corporate sources, research skills and gain experience in writing shorter and longer explanations of these issues.15 credits
In the first half of the module, we will critically examine changes in media coverage on Chinese society (in Chinese and overseas print media, social media and documentary film). In the second half of the semester, we will explore a range of social topics, through a combination of academic studies and media sources.
- Oral History
Oral testimony has established itself as a vital source for historians of the modern world, but its value is still widely contested. This module introduces students to the practice of oral history and the debates surrounding it. We will examine the different ways in which historians have used oral testimony and how this evidence has shaped our understanding of the past; explore the relationships between memory, narrative and meaning; and introduce students to the ethics and practicalities of interviewing. The module will equip you with the tools to conduct your interviews, and to use oral history testimony critically and sensitively.15 credits
- Approaches and Methods in Media History
This module explores approaches and methods in media history. Students will examine how historians narrate media history, and what role the media has played in shaping political culture and mass communications from the Second World War onward. Class discussions will be predominantly based around the case study of modern Britain after 1945, but students will be encouraged to think more widely about the Anglophone world and examine extra-British examples where appropriate. Themes to be studied include: media theory and historiography, including debating the media's role in political disengagement; the media and mainstream politics, including parties and elections; the media, extra-parliamentary politics and social movements; foreign policy and political violence; and race, racism and migration in the media.15 credits
- Language in Context
This module starts from the assumption that language is fundamental to all forms of social life and our understanding of social reality. This poses challenges for all kinds of intercultural contact - be it through translation, other forms of intercultural communication, or through the analysis and interpretation of the cultural 'other' in cultural productions. The module sets out to explain how language interacts with the world around us. Each week, we'll analyse real-life examples of intercultural communication and translation through concepts such as politeness, contextualisation, implicature, framing and ideology to enhance our understanding of culture and language-specific communicative conventions, stylistic preferences, and ways of speaking and writing. The module includes an introduction to presenting academic work through digital media15 credits
- Concepts and Approaches in Intercultural Communication
This module aims to develop an understanding of the main theoretical approaches to the study of intercultural communication and the ability to analyse and evaluate their relative significance, including those originating from applied linguistics, management theory, anthropology and sociocultural theories. Students will consider the concept of culture from a variety of perspectives, and will study topics including stereotyping and prejudice, (non-)essentialism, identity, culture shock, and the role of language and dialogue in intercultural communication. A wide range of real-world examples will be examined, including media reports, international communications, multicultural situations, and intercultural problems raised by students. By the end of the module students will be able to: i) Analyse and critically evaluate the main concepts and approaches in intercultural communication; ii) Consider the implications for their application in practice; and iii) Develop their own perspectives and insights from these theories.15 credits
- Language Analysis, Culturomics and Corpus Linguistics
This module examines the nature and analysis of cultural data in the form of language, including recorded speech and text, from the past and present. Language data will be in English, but the principles and methods are applicable to any language. You will acquire literacy in comprehending, interpreting, and critiquing research and reports related to text analytics, corpus linguistics, AI and culturomics. You will also be introduced to research design, methods, and epistemologies for working with language data, including digital tools that will facilitate text analysis and the interpretation of data-driven results.15 credits
- Designing Cultural Data Products
This module examines how cultural data products are designed. Cultural data products might be websites, databases, information services, apps, virtual environments, digital art or digital exhibitions which use cultural content. The module will teach methods, tools and best practices for designing and disseminating cultural data products, including: understanding why good design is important; developing user-led interfaces; understanding how websites, systems, apps and tools are built; user testing; managing IP and data ethics; developing dissemination plans. The module will not teach you how to program in code, and no software programming skills are required. You will have the opportunity to work in groups to invent your own product and develop a user interface and dissemination plan during the module.15 credits
- Digital Cultural Heritage: Theory and Practice
broader implications in fields concerned with the interpretation and presentation of the past. We will draw on
theoretical readings as well as analyse the potential benefits and drawbacks of certain digital and online
approaches. Topics include: principles and theories underlying Digital Cultural Heritage, understanding
processes of creating digital surrogates, establishing principles for user experience, and exploring digital
narratives for public dissemination. A major component of this module will be a semester-long project that will
require the development of a proposal for a digital cultural heritage project.
- Media and Public Communication in Japan
This module will begin by providing a description and analysis of the media environment and leading media institutions in Japan. It will then move on to analysing how the media industry mediates between policy making, corporate, and public interests and will make comparisons between Japanese, British, and other countries' media and communications industries. The module will then pay special attention to the public relations/marketing/advertising industry and how it interacts with the corporate world. Emphasis will also be placed on international access to and interaction with Japanese media and public relations. The module will be delivered through one lecture and one seminar per week, both of 50 minutes. Lectures will be in the traditional style, though student participation will be sought. Seminars will be student led and occasionally feature film/video content. Assessment will be through a student presentation and research essay.15 credits
- Media, Culture and Society in East Asia
This module introduces key ideas surrounding media and culture in the context of East Asian society. Via selected case studies we will explore issues such as power and control, propaganda, politics of memory, politics of representation, media production and consumption, globalisation, transnational cultural exchange, media and nationhood and the changing status of the creative industries in East Asia. This course will examine a variety of media products including film, TV, radio, digital archives, animation, memorials and museums and will engage with the media and culture of Japan, South Korea, Taiwan, Hong Kong and the PRC respectively.15 credits
- Intercultural Communication in Practice
This module is designed to develop your intercultural competence with a view to becoming an intercultural mediator and effective communicator in an international/multicultural workplace. It requires participants to combine their knowledge of approaches to intercultural communication with real-time situations, thus enhancing their awareness of the values by which they and others operate. Emphasis will also be placed on the centrality of language in the intercultural communication process. You will take an active role in seminars; these are designed to develop intercultural learning through consideration of critical incidents, materials analysis, simulation, role play, drama, and multilingual discussion. These activities will lead to a deeper understanding of the centrality of language in intercultural encounters; the values carried by language and the participants themselves as intercultural people.15 credits
- Film Adaptation of Literary Classics
Theories of the translation of literary language will be examined in the context of the constraints of screen translation as will the practical issues involved in the adaptation of literary works to the cinema screen.15 credits
The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.
An open day gives you the best opportunity to hear first-hand from our current students and staff about our courses. You'll find out what makes us special.
You may also be able to pre-book a department visit as part of a campus tour.Open days and campus tours
- 1 year full-time
- 2 years part-time
This course capitalises on over 25 years of expertise and an international reputation in digital culture at the Faculty of Arts’ Digital Humanities Institute (DHI).
The DHI is the UK’s leading centre for the development, analysis and communication of digital culture and digital humanities. DHI colleagues deliver modules that draw on their knowledge, expertise and track record.
You’ll transform your knowledge of the arts, humanities or social sciences with training in digital theory, methods and project management.
This will prepare you for a leadership role in the digital media, arts, cultural heritage and information technology sectors, as well as provide excellent preparation for doctoral research.
The Digital Humanities Institute
The Digital Humanities Institute is the UK's leading centre for research, development and communication in digital culture and digital humanities.
Established in 1994, our mission is to support the innovative use of technology and computation within arts, humanities and heritage research as both a method of inquiry and a means of dissemination. Digital culture is everywhere, and it is driven by cultural data.
We collaborate with a wide range of academic and research colleagues, as well as professionals in the heritage, culture and information industries, across the UK and internationally on funded projects with a computational component or digital output. Since the DHI was established, we have delivered over 120 externally funded research projects, collaborated with more than 125 external partners, and received grants from 39 funders.
Approximately 50% of all our projects are led by academic or cultural institutions outside the University of Sheffield which means we have a wide network of industry experts and organisations which our students are able to tap into and benefit from through things such as our annual Business Leader talks.
Our MA programmes are designed to train the next generation of leaders and innovators for careers in the world’s growing digital media, arts, cultural heritage and information technology sectors.
Minimum 2:1 undergraduate honours degree in a relevant subject, such as history, music, archaeology, languages and cultures, English, philosophy, sociology and information studies.
Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.
If you have any questions about entry requirements, please contact the department.
Fees and funding
Dr Isabella Magni
Any supervisors and research areas listed are indicative and may change before the start of the course.
Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.