Business Management and Economics BA

Business management core modules:

Introduction to Behaviour at Work

This module is an introduction to psychological and behavioural approaches to the study of work and organisations. The major aim is to introduce students to some of the basic analytical tools and concepts from work psychology that encourage an understanding of the behaviour of individuals and groups in the workplace. The syllabus contains the following: Introduction to Organisational Behaviour, Individual Differences, Perception, Learning, Human Motivation, Job Satisfaction and Work Attitudes, Conformity and Obedience, Leadership, Groups at Work, the formal and informal organisation.

10 credits

Business Management in Context

This module introduces students to the impact that society has on business and vice versa. It seeks to develop students' awareness of the importance of considering and understanding the social context within which businesses and managers operate. Through a critical exploration of contemporary issues, it highlights the importance of socially responsible work practices and challenges participants to reconsider their preconceived notions of how business should operate.

20 credits

Management Themes and Perspectives

The module introduces students to some of the key themes and perspectives within a number of different subject disciplines within management. Through a series of 4 two-week 'packages' the module will introduce students to key issues within marketing, sustainable development, operations management and strategic management. The module is designed to help students to start to identify the interconnections between the different disciplines within management and to see how differing perspectives tackle key contemporary challenges. The module will be delivered through a series of 2-week subject 'packages' by experts in the different disciplines. While the lectures will provide the foundation for student learning, this will be supplemented by guest speakers from within industry to apply concepts to actual business settings. Seminars will provide space for more detailed discussion of issues and topics covered during the module. Key skills sessions will also be interspersed between the different subject packages so that students will be able to develop these generic skills which they can utilise in the various assessments components and for which they will receive feedback.

20 credits

Plus an optional module from another department.

Economics core module:

Economic Analysis and Policy

This is a compulsory module for all single and dual honours students in Economics. The module provides students with an introduction to microeconomic and macroeconomic analysis together with examples of their application in order to develop students' understanding of the roles of both in economic policy making.

40 credits

Plus one of:

Mathematical Methods for Economics 1

The aims of this module are: 1. To give an insight into the importance of mathematical methods in economic analysis. 2. To introduce a range of mathematical techniques. 3. To give an understanding of how and when to apply the techniques. The module will include revision of basic concepts, algebra, equations, exponential and logarithmic functions, differential calculus, optimisation, geometry

20 credits

Mathematical Methods for Economics 2

The aims of this module are: 1. To give an insight into the importance of mathematical methods in economic analysis. 2. To introduce a range of mathematical techniques. 3. To give an understanding of how and when to apply the techniques. The module will include revision of basic concepts, algebra, equations, exponential and logarithmic functions, differential calculus, optimisation, geometry

20 credits

Business Management core modules:

Organisational Behaviour

This module builds on and develops the basic concepts introduced in MGT120. Organizational Behaviour is concerned with understanding the effects of how workers think, act, and interact with each other. This involves considering a wide range of issues such as power, culture, gender and stress. However, to understand what happens inside organizations, it is also necessary to also take account of their external social, economic, and cultural environments/contexts. While considering the 'general principles' of Organizational Behaviour, this module will also relate them to issues of contemporary relevance, such as the growing importance of management by culture, and the move towards flexible working practices.

20 credits

Business Strategy

This course will introduce students to business strategy and the strategic management process. It seeks to enhance their understanding of the theories and practice of strategy. Students will be able to learn why, and how, companies make strategic decisions in the context of today's complex and dynamic world of business. Students will be introduced to various strategic analysis frameworks and learn how these can be used to help organisations better understand their strategic position and formulate feasible and suitable growth and competitive strategies. Based on a sound understanding of the theories, students will be required to apply the concepts through the use of innovative strategic planning teaching and learning technologies and case study material.

20 credits

Essentials of Marketing

This module aims to introduce the field of marketing to Level 2 students. The coverage will include the basics of marketing strategy including segmentation, targeting and positioning as well as the practical domains of strategy development like product and brand management, services marketing, pricing methodologies, promotional strategies, distribution and logistics.

20 credits

Economics core module:

Statistics and Econometrics

Topics may include collection and presentation of data, descriptive statistics, probability and applications, statistical inference, correlation and an introduction to basic regression analysis.

This module also introduces students to econometric analysis, through a consideration of regression models, their properties, what can go wrong, and how those problems are solved. Throughout, the module tries to provide students with an intuitive feel for these issues. Students are also provided with the practical experience of performing their own regression analyses, in supported workshop settings with datasets provided to them.

20 credits

Economics option modules - choose two:

International Economics

International Economics covers core aspects of international trade and international macroeconomics. The first part of the module analyses the patterns and volume of international trade, and its effects on growth and income distribution. The second part covers international capital flows, their causes and their effects on growth and macroeconomic stability.

20 credits

Labour Economics

This module develops theoretical models of the labour market, starting with the competitive model of the labour market through an analysis of supply and demand for labour. A range of issues that can affect outcomes in the labour market will be considered, with an emphasis on the study of empirical evidence concerning these issues.

20 credits

Public Economics

The module is concerned with the economic aspects of public policy. It employs tools of economic analysis to develop a framework for the study of government decision making.

20 credits

Industrial Organisation

Industrial Organisation is a major branch of microeconomics. It considers the structure, operation and performance of industries and firms using both economic theory and empirical work.

20 credits

Economic Decision-making

In life we are constantly making economic decisions: whether to go to university; whether to leave a tip in a restaurant; whether to buy a house or rent; whether to declare all our income to the tax authority; whether to play the lottery; whether and how much to invest in the stock market. In this module we study economic theory and evidence related to decision-making in these different contexts with a view to understanding human decision-making, how it deviates from standard notions of economic rationality.

20 credits

Macroeconomic Policy

The module will focus on applying macroeconomic theory to a variety of economic policy issues. The module will consider fiscal and monetary policy and will include how policy responds to economic shocks. The course builds on the knowledge of the core first year economics modules.

20 credits

Intermediate Microeconomics

This module builds on Level 1 modules in microeconomics and mathematical economics, using the mathematical training to allow a more rigorous investigation of the principles of microeconomics. It aims to develop an understanding and ability to undertake economic analysis of models of the behaviour and interaction of economic agents (consumers, firms and government) in a market economy, the functioning of different types of industries, decision making under uncertainty and economic welfare.

20 credits

Intermediate Macroeconomics

The aims of this course are to provide firm grounding in the analytical tools of modern macroeconomics; to use these tools to understand critically the conduct of economic policy nationally and internationally. The course builds on level 1 modules in macroeconomics. The main subject areas covered are: Basic macroeconomic models: consumption/leisure choice, closed economy one period-macro models, models of search and unemployment; Savings, investment and government deficits: consumption/savings choice (two-period model), credit market imperfections, real intertemporal model with investment; Money and business cycles: flexible price models, New Keynesian economics (sticky prices), inflation; International macroeconomics: international trade, money in open economy; Economic growth: Malthus and Solow growth models, convergence, endogenous growth model.

20 credits

Economics of Financial Institutions

This module covers introductory monetary, banking and finance theory and issues relating to policy and regulation of the banking and finance system. The module introduces the basic concepts in money and banking while it supports and expands on the material provided in ECN201 and ECN202, the second year micro and macro modules.

20 credits

Business management core module:

Corporate Social Responsibility

The Johannesburg Earth Summit, the runaway success of No Logo, the corporate scandals and subsequent questioning of the regulatory structures within capitalism, all suggest that the relationship between business, the state and civil society is being debated with greater urgency than at any time since Milton Friedman declared the business of business is business. Again we are asking 'what is the role of the firm?' Much of the dialogue and debate surrounding this issue is being conducted under the rubric of the concepts of Corporate Social Responsibility (CSR) and Corporate Citizenship. The emergence of these concepts and the implementation of strategies to emphasise and improve the socially responsible practices of companies represents a significant development in the ongoing debates surrounding the role of business in modern society. Supporters suggest we are witnessing the emergence of a new breed of 'Corporate Citizen' as companies seek greater interaction with civil society, look to adopt more ethical business strategies and engagement about their practices through the provision of greater openness and access to information.This module seeks to provide an initial introduction to the key issues and themes that are emerging within the CSR field. It examines the pressures encouraging companies to adopt more ethical business strategies, the types of practices and strategies which different companies have sought to adopt in this field, and the potential advantages that are identified for a socially responsible business.

20 credits

Business management optional modules - two from:

Critical Perspectives in Work and Organisational Psychology

In general terms, Work and Organisational Psychology is concerned with the application of psychological theories and techniques to the analysis and resolution of problems that confront the personnel or human resource function, in its endeavours to select, train, appraise and develop a competent workforce. Work and Organisational Psychology has traditionally positioned itself within the broad terrain of experimental social psychology, a discipline that emphasises the importance of the application of empirical scientific methods to the study of human behaviour. The aim of this unit is to critique this positioning and to present arguments that we need alternative knowledges to enable us to fully understand workplace behaviour.

20 credits

International Marketing

This module provides students with an understanding of international marketing. The module will prepare students for the challenge of global marketing and enable students to have sufficient knowledge to be able to take on international related work, if faced by this challenge in industry.

20 credits

Work-Related Health & Well-Being

This module is designed to introduce students to a broad range of topics relevant to good understanding of employee well-being in the workplace of today. Indicative topics that might be covered include: stress/burnout, workplace bullying/violence, absenteeism (and presenteeism), musculoskeletal disorders, job crafting, job redesign etc. In addition, the module will examine potential workplace/organisational interventions designed to limit the risks to employees of these factors, for example, organizational stress policies, bullying policies and reporting systems, HR initiated health and well-being programmes, mindfulness.

20 credits

Digital Marketing

This module is intended to guide students on the applications of marketing theory to the Internet. Teaching will involve building upon existing marketing concepts while questioning the validity of existing theory in light of the differences between the Internet and other media, and differences between digital marketing and other forms of marketing communications. The module covers how organisations (both public and private sector) use digital media to connect, interact, establish and maintain productive dialogue with customers. The module explores the impact of the Internet on marketing and branding activities and the techniques employed to enable the development of meaningful customer relationships.

20 credits

Socially-Responsible Marketing and Consumption

The module provides students with a comprehensive understanding of socially responsible marketing and consumer behaviour and will demonstrate how marketing and consumer behaviour principles can be used to tackle social issues (such as smoking, unhealthy eating, etc), support non-profit organisations, aid sustainability, support government policy development and benefit consumer welfare. In doing so it will, both theoretically and practically, through current examples and case studies, examine social marketing, non-profit marketing management, health communications, charity marketing, sustainability marketing and transformative consumer research in a range of industry sectors including arts, education, healthcare, social entrepreneurship and the public sector.

20 credits

Industrial Relations

Industrial Relations explores the nature of working relationships and the constraints within which they operate. The subject is multi-disciplinary in nature and the content of this particular unit focuses on aspects of industrial relations which practising managers may experience. The unit aims to establish a conceptual framework for understanding industrial relations based on academic theories and research data. A further aim is to develop analytical skills that look beyond symptoms and to encourage judgement founded on an understanding of likely outcomes/implications.

20 credits

Language and Organisation

This unit aims, first, to develop an in-depth understanding of communication processes in organisations and an awareness of why these often prove problematic. The unit explores meaning-making as a negotiated arena in which we, as human beings, draw on deep-rooted assumptions and expectations. Second, the unit aims to enable students to communicate more effectively in organisational contexts, in their future roles as managers, consultants or researchers. More broadly, the aim is to develop students' ability to learn and manage their own learning, and to encourage effective time management and personal resources planning. Having completed this unit students should be able to discuss current theoretical approaches to language use and meaning-making in organisations, apply this theory to their own experiences of organisation, critically evaluate the role of language in effective leadership, and in the management of change, and use the techniques and approaches introduced in this unit to communicate more effectively in their future work settings.

20 credits

International Business

This unit introduces key theories of international business development - those concerning the rationales for international expansion, the choice of foreign market entry strategy and the impact on the economies of host countries. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have developed and implemented their international strategies. Particular attention will be devoted to the role played by the international business environment and its institutions, and to key strategic management issues such as global supply chain management, knowledge management, intellectual property protection and risk management,

20 credits

Creativity and Innovation

The module aims to develop in students both a theoretical critical understanding of, and practical guidance to enhance, creativity and innovation in organisations. Topics will include: different methodologies for studying creativity and innovation; cognitive, biological, personality and affective bases of individual creativity; explaining influences on team and organisational innovation; and social dimensions of innovation. A key practical feature of the module is that it will also train students in how to use the CLEAR IDEAS model to develop innovative solutions to real-life problems.

20 credits

Economics core module:

Economics in Action

On this innovative module you'll undertake a number of projects related to the economic fields in the Applied pathway. You will demonstrate your abilities and skills by applying them to a range of issues explored in your final year, while acquiring new research skills.

20 credits

Economics option modules - two from:

Education Economics

The amount of education possessed by individuals will influence their decisions in future. Education relates to issues such as health and labour market decisions. This module examines the demand for and provision of education, incorporating a mixture of economic theory such as human capital; rates of return to further and higher education and course type all of which directly relate to the labour market. Macroeconomic new growth theories are considered using empirical evidence. The graduate labour market is analysed, incorporating changes in the provision of higher education and an understanding of the rationale for the introduction of top-up fees. A final section considers schools, analysing and evaluating issues such as class size reduction, competition and selection, the performance of teachers, and the importance of pupils' family backgrounds, all in terms of their effect on pupil performance.

20 credits

Political Economy

Important economic processes cannot be fully understood without taking into account political and institutional factors and governments' political motivations. This module introduces insights from politics into the study of public policy and economic performance. In particular, it aims to give students: 1. an opportunity for interdisciplinary study within the undergraduate economics degree; 2. familiarity with the modern literature in theoretical and applied political economy, including topics such as redistributive politics, comparative politics, and electoral/partisan cycles; 3. an opportunity to develop their research and team-working skills through research-oriented group assignments.

20 credits

International Trade

The first part of the course will cover neoclassical trade theories in which countries trade following their comparative advantage. The second part of the course deals with more recent trade theories based on economies of scale and/or imperfect competition that helps us to explain some recent patterns observed in the data. The third part of the course is an introduction to trade policy and the political economy of trade policy.

20 credits

Monetary Economics

This module covers monetary theory and monetary policy. It presents several economic models and discusses what monetary policy can and cannot do, as well as an introduction to the New Keynesian model. The module aims to enable students to apply the skills of economic analysis to the conduct of central banks and to the mechanisms underlying the monetary transmission mechanism.

20 credits

Development Economics

It takes the average worker in the UK less than ten days to produce the same amount of output as the average worker in the Democratic Republic of Congo produces over the course of an entire year. Earning the minimum wage in the UK easily puts you in the top 10% of earners worldwide. This module uses a mix of theory and empirics to seek to understand where these enormous gaps in standards of living between countries come from and how they evolve over time.

20 credits

Health Economics

Economics is the study of how society allocates its scarce resources across competing alternatives. This notion of scarcity is as relevant in the health care sector as it is elsewhere and, thus, it is important that the resources available to health and health care are used in the best possible ways. This course will: look at how best should be defined in the context of health care; consider the roles that market forces and governments might play in achieving the sector's objectives; and discuss what information is needed so that resources can be deployed where they will do the most good. The aims of the module are: 1. To enable students to develop a critical understanding of the basis of health economics.
2. To introduce students to the health economists' toolkit, the ways in which it can be used in to inform health care resource allocation, and its limitations.

20 credits

Economic Analysis of Inequality and Poverty

This module will cover the economic theories used for the analysis of inequality and poverty.
The theories will be backed by evidence from both the developed and the developing countries. The module starts off by a discussion of issues around measurement of inequality and poverty; the different measures that are used and the inherent assumptions behind these measures. We then move on to explain the existing global trends in inequality and poverty. Different theories are used to explain these trends; for example: role of human capital, poverty traps etc. Finally we discuss the policy response of different countries to address the issues of inequality and poverty, drawing on the specific examples of welfare programmes in the developed countries and the conditional cash transfers in the developing countries.

20 credits

Economics of Race and Gender

The Economics of Race and Gender will present economic theories as to why discrimination by race and gender occurs, in labour markets and other settings. Empirical evidence will be presented and used to test for such discrimination, as well as to test and evaluate the economic theories put forward to explain its existence.

20 credits

Behavioural Economics

Standard economic models can successfully model human behaviour. However, the strong assumptions required of economic actors in those models will make systematic mispredictions in some contexts. Behavioural economics tries to overcome the systematic mispredictions by adopting non-standard assumptions, often inspired by insights from other disciplines. The module will discuss empirical evidence that underpins these non-standard assumptions, and will reflect on how insights from behavioural economics can be relevant in real life.

20 credits

Environmental Economics

Economic choices shape nature just as nature can shape our choices. This module provides students with the opportunity to apply economic concepts and methods to issues related to the use and management of the environment and natural resources. The module explores issues, arguments and analysis of market failure in the protection of the environment. It also offers public policy responses to issues of sustainability and climate change.

20 credits

The Economics of Innovation

The aim of this module is to provide an overview of the economics of innovation. The module will study firms' incentives to invest in innovation and the resulting policy implications. In this module you will build on and expand your knowledge of microeconomics. Topics will include the relationship between market structure and innovation, the role of firm cooperation and the effects of mergers on innovative activities. The module will also look at the role of intellectual property rights / patent systems and policy interventions. As many innovations in recent years are in the area of digitalisation and platform ecosystems, the module will also provide a short introduction to the economics of platform markets.

20 credits