East Asian Studies: Visual Aesthetics in East Asia: The Rise of Cuteness

A wide shot of a fountain in front of a Seoul sign

Event details

Tuesday 7 May 2024
3.50 to 5.15pm


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This online taster session will give you an insight into what it's like to study East Asian studies at university. You'll have the chance to hear from our East Asian studies academics, participate in a taster lecture and engage with current undergraduates.

Visual Aesthetics in East Asia: The Rise of Cuteness

Cute studies is an emerging academic field that attracts increasing attention in East Asian aesthetics and popular cultures. The 'Aww' factor and the use of the Japanese word kawaii, for example, showcase cuteness as a widely experienced phenomenon.

This talk will use cuteness as an example to examine East Asia from the perspective of visual aesthetics.

Unlike classical philosophical discussions of aesthetics, this talk will depart from everyday life. It will explore how to perceive East Asian aesthetics in daily experiences, how cuteness shapes people’s understanding of East Asia, and how the field of cute studies connects with other academic disciplines.

This session is suitable for students in years 12 and 13.

The lecture helped me learn exactly what the subject consisted of and aided me in understanding further what I wish to study at university.

Taster session participant


Please note that this is an approximate schedule and is therefore subject to change.

  • 3.50pm: Log in and get comfortable
  • 3.55pm: Welcome and introduction to the department
  • 4.05pm: Taster lecture
  • 4.50pm: Question and answer session about the lecture
  • 5pm: Question and answer session about your subject at Sheffield with an admissions tutor and current students

Contact us

For informal enquiries email tasterdays@sheffield.ac.uk

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