MSc
2022 start September 

International Management and Marketing

Management School, Faculty of Social Sciences

Our MSc will give you the critical knowledge and skills you need to succeed in an increasingly competitive jobs market. You'll develop a global view of management and marketing. Accredited by the Chartered Institute of Marketing.
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Course description

Designed for graduates from any disciplinary background wishing to gain knowledge and a critical appreciation of international management and marketing. This programme will equip you with the critical knowledge and skills necessary to be considered for international roles in these competitive fields.

You can apply to do a company-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

Applying for this course

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM). Students who register for CIM student membership while studying with us are eligible to apply for CIM exemptions upon graduation from our programme. To achieve a CIM Certificate or Diploma in Professional Marketing/Professional Digital Marketing further study is required via a CIM approved study centre.

You can find out more about CIM qualifications at CIM Accredied Degree and about studying for a CIM qualification on the support for members page.

Modules

The modules listed below are examples from the last academic year. There may be some changes before you start your course. For the very latest module information, check with the department directly.

Core modules

Contemporary Chinese Business and Management

This module will examine changing cultures and practices of business and management in China in the context of recent economic and political changes, notably rising marketisation and globalisation. 

15 credits
Strategic Management

This unit introduces key theories of Stategic Management of business organisations; those concerned with strategy design and development, techniques and frameworks for crafting strategic options, competitive challenges of a global market environment, implementation of strategy and change. This theoretical understanding will then be illustrated and examined by reference to the way particular companies in contrasting industries have designed and executed their strategies.Particular attention will be devoted to expose students to many facets of strategy formulation/analysis and strategy implementation issues.

15 credits
Global Marketing

This module provides students with an understanding of international marketing issues. It will prepare students for the challenge of global marketing and enable them to have sufficient knowledge to undertake international related work duties if needed in their careers.

15 credits
International Business

This module introduces students to the important subject of international business, exploring how and why companies operate internationally. The module examines the international environment Multinational Enterprises (MNEs) operate in, exploring how that environment affects the activities of MNEs. Students will study how MNE managers seek to maximize value and minimize costs by locating different activities in different countries around the world. The module not only builds theoretical understanding of international expansion, but also seeks to apply this understanding to explain how organizations perform in host countries and how organizations can adapt to the dynamic international business environment. Key issues that are explored in this module include internationalisation, cross-cultural management and sustainability.

15 credits
Marketing Management

This unit aims to introduce the discipline of marketing to Marketing MSc students. This unit covers the theory and practice of marketing in organisations - which functions embrace developing, planning and coordinating marketing decisions to achieve marketing goals and objectives and build competitive advantage.

15 credits
Contemporary Marketing Practices

Various marketing concepts and practices could be applied in different business contexts. This module will evaluate a range of issues relating to contemporary marketing practices and their relevance to business. In addition, the module will explore how marketing theories vary in different contexts and evaluate their impacts on the practices of marketing.

15 credits
International Consumer Behaviour

This unit is designed to provide students with the knowledge and awareness of the theory and practice of consumer behaviour. It explores various dimensions of consumer behaviour and investigates the implications of consumer behaviour for developing marketing strategy in changing environments.

15 credits
International Human Resource Studies

This module investigates labour market trends and human resource practices within diverse political, economic, social and regulatory contexts. In addition to analysing the impacts of globalisation, international institutions and national governments on employment policy and regulation, it also examines the human resource practices of particular foreign direct investors, multinational corporations, and public sector organisations in the majority and minority world (Global South/ODA recipients and Global North). Particular attention is accorded to trends in the deployment of people across the world of work, and to how HR can be utilised within different cultural contexts.

15 credits
Marketing Research

This module enables students to gain an understanding on how to conduct research in the marketing environment. The module will evaluate the process and practices of marketing research through the use of different research designs and methods. In addition, the module will examine various types of analytical methods. This module will require students to develop skills in working as groups as the assessments will be based on group presentation and report.

15 credits
Project Dissertation

This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.

45 credits

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. We are no longer offering unrestricted module choice. If your course included unrestricted modules, your department will provide a list of modules from their own and other subject areas that you can choose from.

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

Duration

1 year full-time

Entry requirements

Minimum 2:1 honours degree or an approved professional qualification.

Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.

Pathway programme for international students

If you're an international student who does not meet the entry requirements for this course, you have the opportunity to apply for a pre-masters programme in Business, Social Sciences and Humanities at the University of Sheffield International College. This course is designed to develop your English language and academic skills. Upon successful completion, you can progress to degree level study at the University of Sheffield.

We also accept a range of other UK qualifications and other EU/international qualifications.

If you have any questions about entry requirements, please contact the department.

Fees and funding

More scholarships and fees information can be found on the Management School website.

Apply

We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.

Apply now

Contact

management-admissions@sheffield.ac.uk
+44 114 222 3376

Any supervisors and research areas listed are indicative and may change before the start of the course.

Our student protection plan

Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.

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