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    Music Management

    Department of Music, Faculty of Arts and Humanities

    Management School, Faculty of Social Sciences

    We combine theory with live projects to give you a real taste of what it takes to succeed in music management. The course brings together experts from our music department and management school, and from the creative and cultural industries.
    2 performers on stage

    Course description

    Taught by the Department of Music and the Management School, this programme allows you to specialise in your areas of interest while gaining insight into the principles and strategies of management across the creative industries.

    It's suitable for those looking to launch a management career in the music industry and for music creators wishing to enhance their prospects of success.

    As the music industries are rapidly changing, private and public sector organisations are looking for graduates who can bring a high degree of flexibility and critical insight, which are transferable skills that are taught throughout the programme.

    Sheffield is a city with a thriving music and cultural scene, so practical work is embedded within the course to allow students to gain skills and an understanding of working for local and national arts organisations.


    The Department of Music is an All-Steinway School. The Management School is Triple Crown accredited, by AMBA, EQUIS and AACSB.


    A selection of modules is available each year - some examples are below. There may be changes before you start your course. From May of the year of entry, formal programme regulations will be available in our Programme Regulations Finder.

    Core modules:

    Principles of Music Industry Leadership

    The module consists of weekly lectures and seminars, each of which is devoted to exploring key principles underpinning successful music management practice. Thus for example seminars will focus upon music policy, digital rights revenues and audience research and engagement. The module will give students the opportunity to investigate the principle(s) of most interest to them in the context of a specific management environment such as the grant-in-aid, independent and global music sectors. The intention of the module is to enable students to broadly identify multiple principles in context and specifically apply one to a chosen specialist area.

    30 credits
    Strategic Design Thinking for Music Consultancy

    The module consists of students working as a team with a live client from the world of professional music to address an issue of the client's choice. The issues sought from prospective client organisations will be those which either have a long term strategic bearing on the organisations's work and existence, or which address an immediate operational issue or set of issues. In both instances the issues to be studied will be typical of what might be expected to be encountered in the real world of music management. Once the definition of the issue to be studied has been fully agreed with the cilent, the course will consist of weekly seminars at which the team will plan reasearch into the issue and will discuss on a regular basis its ideas and proposals for action with the course tutor. The progress of the team will be checked with the client at the mid-point of the semester. The final outcome of the project will be a live presentation by the team to the client outlining its research findings, its interpretation of these, followed by conclusions and recommendations. This presentation in turn will be followed by the creation of a written group report which will be the subject of formal assessment and then made available for the client to use as they choose Assessment will also include peer-group assessment by the students of themselves.

    15 credits
    Strategies for Funding Music and The Arts

    This module provides a practical exploration of funding within the music and arts sectors, equipping students with the knowledge and skills to identify funding opportunities, create compelling grant applications, and understand the nuances of monitoring and evaluation. Through a series of lectures, students will dissect current market trends in arts funding, learn quantitative and qualitative research methods for evaluation, and master the art of report writing. The module aims to demystify the process of securing funding by offering step-by-step guidance on developing successful applications, from initial research to final submission. Emphasis will be placed on understanding funders' criteria, budgeting, and the critical skill of effectively presenting proposals, ensuring students are well-prepared to navigate the competitive landscape of arts funding.

    15 credits

    Core modules - choose one of either:

    Dissertation (Music Management)

    The unit provides the final element in the MA in Music Management. It comprises a dissertation of c.15,000 words requiring original investigation and research by the student on a topic within the area of music management approved by the unit tutor. Learning is supported by original research guided by ongoing individual tutorials.

    60 credits
    Extended Project (Music Management)

    The unit provides the final element in the MA in Music Management. It comprises a practical music industry project of ambition and scope equivalent to a 10,000 word masters-level dissertation to be agreed in discussion with an allocated supervisor. Learning is supported and guided by ongoing individual supervision tutorials.

    60 credits

    Optional modules (Autumn) - up to two from:

    Innovation and Futures Thinking

    The module invites students to explore and critically engage with the concepts of innovation and futures thinking within the context of contemporary music landscapes. It is designed to foster an understanding of how forward-thinking strategies can be applied to anticipate trends, cultivate creativity, and anticipate change in the music industry. Students will engage with theories of innovation and apply futures thinking methodologies to envision new possibilities in the music sector. Through lectures and seminars, participants will refine their ability to formulate objectives, articulate visions, and apply research methods that underpin strategic planning and foresight in music. This hands-on approach aims to equip students with the skills to become leaders and innovators in the evolving world of music.

    15 credits
    Accounting and Financial Management

    This module is designed to provide knowledge and understanding of the roles of accounting and financial management in modern business organisations. The module will introduce students to the objectives, techniques and limitations of accounting for the purposes of external accountability and internal decision-making and control. The module will also introduce students to the objectives, techniques and limitations of financial investment appraisal and provision of financial resources.

    15 credits
    Introduction to Critical Theories and Concepts in the Creative and Cultural Industries

    This is a core module that introduces and defines what we mean by the Creative and Cultural Industries (CCI), not least exploring their role in society. From theatres, to museums, to the music industry, to film, this module explores ideas around the purposes of, and changes and challenges to the CCI sector. The module provides an overview of critical theories and concepts within CCI, and seeks to equip students with the necessary knowledge and tools to assess critically the advantages and disadvantages of existing frameworks, and apply these to understand and research the Creative and Cultural Industries today.

    15 credits
    Cultural Marketing

    Cultural Marketing aims to develop students' understanding, knowledge and analytical skills in relation to marketing and consumption practices within the Creative and Cultural Industries (CCIs), and specifically in relation to the CCI business context, types of CCI organisations and marketing management practices. The module content includes theoretical approaches to marketing and consumption practices in a range of CCI sectors, for example, film, fine art, music, literature, and heritage.

    15 credits

    Optional modules (Spring) - up to two from:


    This unit engages students with different theoretical perspectives on the nature of brands, their management, and the relationship between brands and their socio-cultural context. The learning process exposes the students to a wide range of brand examples. Students draw on the theoretical perspectives to write an analytical critique of a specific leisure brand.

    15 credits
    Cultural and Creative Entrepreneurship

    Entrepreneurship is vital to a flourishing cultural and creative sector. This module bridges the gap between creativity, culture, and business by enabling learners to develop techniques that move their creative and critical thinking to entrepreneurial thinking. The module equips those who have previously studied or engaged with an area of creative or cultural practice, such as music, media, theatre and performance, heritage, craft, design, or digital games, to start a new business arising from existing or new creative and cultural practices, to manage a portfolio of loosely connected projects in the cultural and creative industries, and to develop intrapreneurial skills for innovation in existing organisations in the cultural and creative industries. It enhances learners' skills as creative leaders who can respond to emerging trends and opportunities to realise value in the creative economy.

    15 credits
    Digital Cultural and Creative Industries

    This module aims to develop students' understanding of the relationship between digital technologies and cultural and creative industries, looking at production, distribution, audience measurement and future trends. Students will synthesise knowledge from CCI theory, up-to-date industry examples and guest speakers who work at the forefront of these digital transformations. Students will be equipped with the skills to critically evaluate the use of technologies in CCIs, to address their opportunities, risks and potential harms.  

    Firstly, we will explore how cultural and creative production is facilitated by different technological innovations and developments. We will look at how CCIs such as game design, museum curation and music have been shaped by numerous technological innovations. We will also examine how digital production influences work and consumption within contemporary CCIs.  

    Secondly, we will look at the ways in which CCI distribution is facilitated by digital intermediaries. We will look at social media platforms, streaming services and livestreaming platforms, and examine industries related to social media content creation, influencer culture and the promises of 'DIY' production. We will particularly focus on how the algorithmic distribution of cultural products has shaped cultural and creative industries. We will also examine how digital intermediaries shaped the funding models of CCIs, and what impact this has on the sector. 

    Lastly, we will look at how digital media has shaped the sustainability and futures of cultural and creative industries. We will look at how technologies such as VR and AI could end up transforming how we access, and work in CCIs - both now and in the future.

    15 credits
    Managing Festivals, Events and Creative Performances

    This module explores the growth development, characteristics, issues and influences relevant to international art fairs, festivals, artistic performances and events and their impact on localities in terms of income generation, providing added value to tourist spaces, and their role in showcasing cultures and cultural products and places. It is primarily concerned with management of those art fairs, exhibitions and events that either showcase cultures or are located within the broad field of Creative and Cultural Industries, providing access to cultural products and cultural capital.

    15 credits

    The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption.

    Open days

    An open day gives you the best opportunity to hear first-hand from our current students and staff about our courses.

    You may also be able to pre-book a department visit as part of a campus tour.Open days and campus tours


    • 1 year full-time
    • 2 years part-time


    Lectures and tutorials. These are combined with departmental study days and extracurricular performance opportunities, all of which makes for a stimulating and supportive study environment. Projects may include students undertaking consultancy and promotions work with national partners.

    Department of Music students study at the heart of the campus in our Jessop Building, Soundhouse and performance facilities. We timetable teaching across the whole of our campus.

    Learn more about your supervisors

    Changes to the teaching staff on the programme are possible, but are likely to include:

    Other Music Management staff


    Assessment takes a variety of forms such as reports and essays.


    Department of Music

    Our department ethos combines high achievement with a sense of community and a shared passion for music. Our internationally recognised research informs our high-quality teaching and our student experience is collaborative, supportive and inspiring.

    Sheffield is celebrated as one of the UK's leading music cities, with dozens of major venues from the City Hall and Crucible to Yellow Arch Studios and the Foundry, covering all music genres. This brings with it a host of opportunities for our students to get involved in professional music-making of the highest quality.

    We work closely with the University's Concerts Series and oversee ensembles such as the Symphony and Chamber Orchestras, the Chamber Choir and the Folk Group, so our MA students have the opportunity to perform and develop ensemble skills with their peers.

    Entry requirements

    Minimum 2:1 undergraduate honours degree in music or a combined degree with a substantial music component.

    We may accept other undergraduate degrees in a related subject, depending on your experience.

    We also consider a wide range of international qualifications:

    Entry requirements for international students

    Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.

    Pathway programme for international students

    If you're an international student who does not meet the entry requirements for this course, you have the opportunity to apply for a pre-masters programme in Business, Social Sciences and Humanities at the University of Sheffield International College. This course is designed to develop your English language and academic skills. Upon successful completion, you can progress to degree level study at the University of Sheffield.

    If you have any questions about entry requirements, please contact the department.

    Fees and funding

    University funding and scholarships opportunities are available each year. Please check the department funding webpages for music specific scholarships. Department scholarships details are released in the January prior to the start of your course.

    Funding information on the Department of Music website


    You can apply now using our Postgraduate Online Application Form. It's a quick and easy process.

    Apply now

    Any supervisors and research areas listed are indicative and may change before the start of the course.

    Our student protection plan

    Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.