You are viewing this course for 2021-22 entry. 2022-23 entry is also available.

MSc
2021 start

Creative and Cultural Industries Management

Management School, Faculty of Social Sciences

Our MSc Creative and Cultural Industries Management programme draws on the research, knowledge and workplace experience of a talented team of academics, who offer an excellent understanding of the business demands of managing creative enterprises and cultural organisations in the modern world.
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Course description

This course is no longer accepting applications for 2021 entry.

On this MSc you will learn the essential knowledge and critical skills you need to become a successful manager in the cultural and creative sector. You may also have the option to undertake an organisational project, giving you real-world work experience within a company.

The city makes this programme unique. Sheffield is a timely and exciting place to specialise in the creative and cultural industries thanks to its internationally renowned museums and galleries, thriving music scene, and one of the largest regional theatre complex outside London. The city regularly hosts high-profile exhibitions from prominent London galleries such as the V&A (the Victoria & Albert Museum). Sheffield boasts a vibrant design and digital quarter and has sent theatrical productions to the West End.

This programme provides general training in management with an emphasis on understanding and managing creative enterprises and cultural organisations. Students are encouraged to make use of Sheffield’s strong creative and cultural brands such as Museums Sheffield, Electric Works, Workstation, and Sheffield Theatres. Study visits to culture industry providers are an integral part of this programme; volunteering placements in the sector may also be available.

There are field trips and guest lectures from those working in the sector. You can also apply to base your dissertation on a project with a high profile arts organisation or vent in the city.

Field trip costs

We recommend that you go on at least one of two organised field trips.

  • The Management School will pay for travel and accommodation.
  • You'll need to pay for food and drink. For each field trip, you'll need to provide a £50 deposit, which will be refunded after the trip.

Modules

Core modules:

Accounting and Financial Management

This module is designed to provide knowledge and understanding of the roles of accounting and financial management in modern business organisations. The module will introduce students to the objectives, techniques and limitations of accounting for the purposes of external accountability and internal decision-making and control. The module will also introduce students to the objectives, techniques and limitations of financial investment appraisal and provision of financial resources.

15 credits
Marketing

This module introduces the subject of Marketing and seeks to place marketing and consumption practices in their political, economic, technological, social and cultural context.

15 credits
Introduction to Critical Theories and Concepts in the Creative and Cultural Industries

This is a core module that introduces and defines what we mean by the Creative and Cultural Industries (CCI), not least exploring their role in society. From theatres, to museums, to the music industry, to film, this module explores ideas around the purposes of, and changes and challenges to the CCI sector. The module provides an overview of critical theories and concepts within CCI, and seeks to equip students with the necessary knowledge and tools to assess critically the advantages and disadvantages of existing frameworks, and apply these to understand and research the Creative and Cultural Industries today.

15 credits
Fundraising management: sponsorship, philanthropy and the state

This module provides students with an understanding of the various income-generating sources available to the creative and cultural industries. It focuses on how the private sector, business and individuals, has financed the sector, and how these forms of finance have changed historically. The module will also explore the changing role of public, government funding as well as assessing the strengths of cultural policy in supporting the financial viability of the sector. The module will be delivered through lectures and group discussion of case studies during seminar sessions.

15 credits
Research Methods

The unit provides an introduction to a wide range of research methods used in management research. It prepares students for their dissertation by helping them to make an informed choice of objectives and methods (design, data collection and analysis) for thier own research. It also prepared students to review the literature and critically evaluate the methods used by others, to consider ethical issues around research and to prepare a plan for their dissertation research.

15 credits
Project Dissertation

This unit requires the student to research a topic appropriate to the field of management. The topic chosen by the student must receive approval from a supervisor. A dissertation written by the student should be delivered to the School at the conclusion of the study. The study, and the resulting dissertation, may take the form of an academic research or of a managerial problem-solving exercise. In either case, it requires the student to apply critical analysis and to set the issues within the context of appropriate management literature.

45 credits

Optional modules - one from:

Heritage, History and Identity

This module highlights the diversity of cultural heritage, ranging from cultural and ‘natural’ landscapes, through monuments to music, dress, cuisine, ‘traditional’ crafts, and language and dialect. It explores the role of these various forms of heritage in shaping local, regional and national identity; the extent to which they reflect or misrepresent local, regional and national history; the legal and ethical issues surrounding conservation and preservation of heritage; and how study of ‘traditional’ lifeways may contribute to understanding of history.

15 credits
Management and Organisational Theory

This module explores the fundamentals of various theories of organisation, and how organisational management influences functioning. It brings together theory and practice in encouraging students to view organisations from different perspectives to develop a more comprehensive understanding of organisational theory and approaches to managing organisations. By analysing the usefulness and drawbacks of different approaches, both classical and strategic, it enables students to reach their own conclusions as to which approach might be suitable in a particular circumstance. The approaches are set in the context of understanding organisational structures and management, together with the behaviours of those who populate organisations.Note: The Module Leader should ensure that there is no overlap with MGT650 Managing People in Organisations, which is taken by MSc Management students in Semester 1.

15 credits

Optional modules - three from:

Heritage, Place and Community

The aim of this module is to introduce the theory and practice of heritage, conservation and public archaeology. The module will encourage debate on issues that affect how we define and apply the term `heritage'. It also offers an opportunity to focus on the historic `value' of a site or landscape, with an evaluation of how it is currently managed, and strategies for its future conservation and presentation.

15 credits
Digital Cultural Heritage: Theory and Practice

This module examines the theoretical and methodological advances in Digital Cultural Heritage and their
broader implications in fields concerned with the interpretation and presentation of the past. We will draw on
theoretical readings as well as analyse the potential benefits and drawbacks of certain digital and online
approaches. Topics include: principles and theories underlying Digital Cultural Heritage, understanding
processes of creating digital surrogates, establishing principles for user experience, and exploring digital
narratives for public dissemination. A major component of this module will be a semester-long project that will
require the development of a proposal for a digital cultural heritage project.

15 credits
Managing Museums and Cultural Heritage Sites

The module defines and critically appraises the concepts and dimensions of museums and heritage spaces and examines the politics and uses of such sites. It considers local museums, World Heritage Sites and `Starchitecture¿ new builds such as the Guggenheim, Bilbao and the Louvre Abu Dhabi. It examines policy, funding and the day to day management of individual museums and heritage spaces against the background of national government agendas and inter-governmental agreements that underpin large scale developments. It looks at provision of such cultural spaces from both the operator and visitor management perspectives and includes site visits within the locality.

15 credits
Branding

This unit engages students with different theoretical perspectives on the nature of brands, their management, and the relationship between brands and their socio-cultural context. The learning process exposes the students to a wide range of brand examples. Students draw on the theoretical perspectives to write an analytical critique of a specific leisure brand.

15 credits
Strategic planning for music business clients

The module consists of students working as a team with a live client from the world of professional music to address an issue of the client's choice. The issues sought from prospective client organisations will be those which either have a long term strategic bearing on the organisations's work and existence, or which address an immediate operational issue or set of issues. In both instances the issues to be studied will be typical of what might be expected to be encountered in the real world of music management. Once the definition of the issue to be studied has been fully agreed with the cilent, the course will consist of weekly seminars at which the team will plan reasearch into the issue and will discuss on a regular basis its ideas and proposals for action with the course tutor. The progress of the team will be checked with the client at the mid-point of the semester. The final outcome of the project will be a live presentation by the team to the client outlining its research findings, its interpretation of these, followed by conclusions and recommendations. This presentation in turn will be followed by the creation of a written group report which will be the subject of formal assessment and then made available for the client to use as they choose Assessment will also include peer-group assessment by the students of themselves.

15 credits
Staging Music in Theory and Practice

This unit is practice based as students develop and run a one day music related event within the local community. There will be theoretical input on the nature and impacts of, and planning for, art oriented festivals and events including marketing and the practical application of legal and health and safety principles.

15 credits

The content of our courses is reviewed annually to make sure it's up-to-date and relevant. Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. We are no longer offering unrestricted module choice. If your course included unrestricted modules, your department will provide a list of modules from their own and other subject areas that you can choose from.

Teaching

  • Lectures
  • Seminars
  • Case studies
  • Group work for collaborative learning
  • Web-based discussion groups

Assessment

  • Individual assignments
  • Group projects
  • End-of-semester examinations
  • Dissertation

Duration

1 year full-time

Student profiles

The fact that my MSc is in the Management School was an additional reason: it was important to me that the course had high chances of employability and I wanted a business oriented attitude and knowledge.

Chiara Dalla Libera

MSc Creative and Cultural Industries Management (Italy)

Entry requirements

Minimum 2:1 honours degree or an approved professional qualification.

Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent.

We also accept a range of other UK qualifications and other EU/international qualifications.

If you have any questions about entry requirements, please contact the department.

Fees and funding

More scholarships and fees information can be found on the Management School website.

Apply

This course is no longer accepting applications for 2021 entry.

Contact

management-admissions@sheffield.ac.uk
+44 114 222 3376

Any supervisors and research areas listed are indicative and may change before the start of the course.

Our student protection plan

Recognition of professional qualifications: from 1 January 2021, in order to have any UK professional qualifications recognised for work in an EU country across a number of regulated and other professions you need to apply to the host country for recognition. Read information from the UK government and the EU Regulated Professions Database.

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