Imen Gharbi Ep Ourir
MSc
Management School
Doctoral Researcher (Marketing and Creative & Cultural Industries)
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Thesis title
The Interplay Between Technological Innovation and Price Reduction in the EV Industry
Profile
I joined Sheffield University Management School in February 2025 to pursue a PhD focusing on how technological innovation and price reduction impact firms’ performance, with a focus on the electric vehicle industry. My research explores how these factors can enhance perceived value and influence strategic outcomes such as sales growth and market competitiveness.
I hold an MSc in Marketing and Strategy from Warwick Business School, where I graduated with distinction. My dissertation examined price competition and innovation in the electric vehicle industry, using BYD as a case study. The project received excellent feedback for its structure, critical analysis, and relevance.
My main research interests include sustainability, innovation, and pricing—particularly how these elements interact to shape firm performance and consumer decision-making.
- Qualifications
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- MSc Marketing and Strategy - Warwick Business School
- Research interests
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- Sustainability
- Pricing strategies
- Technological innovation
- Research group
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Marketing and Creative & Cultural Industries (MCCI)
- PhD Supervision
