Higher Education Institutions employ quite diverse assessment methods. The MAIK (Multimedia Assessment in Knowledge Management) project was developed to investigate and assess the potential role and impact of multimedia in the assessment of non-technical modules.

The case study explored our experience of assessing students through their creating short multimedia presentations, with the minimum of technical training (The MAIK project).

The Information School already employs quite diverse assessment methods. The MAIK project explored further diversifying our assessment repertoire through assessing students┬┤ creation of multimedia, in a non-technical module. The popularity of sites like YouTube and of podcasting suggested that the time might be right to test students through these means.


Overall, at the end of the project we felt multimedia creation worked well and was fair as a form of assessment. Because the multimedia were only three minutes long a lot of intensive thought and reflection went into the work, making it a deep learning experience. Students enjoyed the novel and authentic challenge. The character of group working was subtly reconfigured, compared to work on a group presentation.


Thirty level 2 students were required to produce a three minute presentation using Microsoft PhotoStory, Moviemaker or PowerPoint, integrating sound, text and images to discuss a standard essay type question. Other elements of the assessment were storyboards and plans for the multimedia, a more traditional essay and a reflective piece. Students participated in various activities to develop valid assessment criteria.

Duration: 2007-2008

Sponsor: HEA-ICS

Partners: Andrew Cox and Peter Holdridge (Digital Societies Research Group)

KIM participant: Ana Vasconcelos