Marketing and Creative & Cultural Industries (MCCI)
At the forefront of research and teaching excellence, we champion responsible marketing practices by leveraging innovative digital technologies. Our work addresses pressing eco-societal challenges, driving sustainable consumption and enhancing societal well-being through transformative, forward-thinking solutions. If you aren’t sure who to contact then get in touch using our general contact details.


- Email address
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P.J.Alevizou@Sheffield.ac.uk
- Telephone
- +44 114 222 3423
N G
- Email address
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n.gul@sheffield.ac.uk
- Telephone
- +44 114 222 3436


- Email address
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fraser.mcleay@sheffield.ac.uk
- Telephone
- +44 114 222 9662


- Email address
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L.L.Monkhouse@sheffield.ac.uk
- Telephone
- +44 114 222 3357


- Email address
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S.Najafi.Tavani@sheffield.ac.uk
- Telephone
- +44 114 222 9663
- Email address
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c.qi@sheffield.ac.uk
- Telephone
- +44 114 223432


- Email address
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k.scherschel@sheffield.ac.uk
- Telephone
- +44 114 222 23371


- Email address
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S.Taneja@sheffield.ac.uk
- Telephone
- +44 114 222 7431


- Email address
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Yichuan.Wang@sheffield.ac.uk
- Telephone
- +44 114 215 7181


Dr Kaixi (Kathy) Xu
University Teacher in Marketing and Creative Cultural Industries (MCCI)Management School
- Email address
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kaixi.xu@sheffield.ac.uk
- Telephone
- +44 114 222 3265