Professor Hesam Olya
Management School
Director of Accreditation
Head of Marketing and Cultural Creative Industries Subject Group
Chair in Cultural and Creative Industries
h.olya@sheffield.ac.uk
+44 114 222 3303
+44 114 222 3303
Room E027, Sheffield University Management School
Full contact details
Professor Hesam Olya
Management School
Room E027
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Management School
Room E027
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
-
Professor Olya joined Sheffield University Management School in 2018 and served as Research Development Director of Marketing and CCI group until 2021. Prior to joining Sheffield University Management School, he worked for Oxford Brookes Business School (Oxford, UK) and Sejong University (Seoul, South Korea).
Throughout his career, he has taken an active approach to interdisciplinary and multidisciplinary research to investigate complex social problems with an attempt to develop impactful and innovative conclusions. He is actively leading research projects in the areas of cultural consumptions and sustainable management.
He is currently serving as associate editor of the International Journal of Consumer Studies and was the Service Industries Journal. He has been delivering key notes at many prestigious international conferences in the USA, UK, Italy, South Korea, Cyprus, Turkey, Kazakhstan and Africa.
- Research interests
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- Complex system management
- Cultural consumptions
- Sustainable marketing
- Climate change
- Publications
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Journal articles
- Echoes of tragedy: How negative social media shapes tourist emotions and avoidance intensions? A multi-methods approach. Tourism Management, 108, 105122-105122.
- Corporate social responsibility (CSR): a contemporary review of practices, impacts, and future directions. International Journal of Contemporary Hospitality Management, 37(7), 2556-2579.
- Fulfill obligation toward nature and consume together: unraveling the influence of social media opinion leadership on collaborative consumption. Journal of Service Theory and Practice, 35(3), 397-419.
- Motivations to reuse smart mobility: unpacking behavioral dynamics through a multi-analytical approach. Journal of Hospitality and Tourism Technology, 16(3). View this article in WRRO
- How does the media influence Korean travelers’ intention to use hyperloop trains?. Transportation Letters, 17(3), 528-540.
- Medical tourism index and travel willingness via travel anxiety: PLS-NCA approach. Tourism Recreation Research, 50(2), 369-384.
- Generative-based community sustainable tourism development: From conceptualization to practical framework. Journal of Hospitality and Tourism Management, 61, 34-44.
- Unpacking the complexity of cultural distance in inbound and outbound tourism: A case‐oriented approach. International Journal of Tourism Research, 26(5). View this article in WRRO
- Consumer emotions and behaviors: double moderation of sign value and source market. Cross Cultural & Strategic Management, 31(4), 513-535. View this article in WRRO
- Travel market maven in a traditional marketplace. International Journal of Tourism Research, 26(4).
- Exposure to Extreme Contexts and Employees’ Safety Performance. Academy of Management Proceedings, 2024(1).
- Catalyzing green change: The impact of tech‐savvy leaders on innovative behaviors. Corporate Social Responsibility and Environmental Management, 31(6), 5543-5556.
- A person‐centred view of citizen participation in civic crowdfunding platforms: A mixed‐methods study of civic backers. Information Systems Journal, 34(5), 1626-1663. View this article in WRRO
- Virtual influencers and pro-environmental causes: the roles of message warmth and trust in experts. Journal of Business Research, 175. View this article in WRRO
- An integrative framework to evaluate impacts of complex tourism change initiatives. Tourism Management, 100, 104829-104829.
- Climate change and pro-sustainable behaviors: application of nudge theory. Journal of Sustainable Tourism, 32(6), 1077-1095. View this article in WRRO
- Edu-tourists’ loyalty to university town: field evidence from North Cyprus. Anatolia, 35(1), 15-29.
- Hocance tourism motivations: Scale development and validation. Journal of Business Research, 164, 114009-114009.
- Evaluating impacts of the physical servicescape on satisfaction in cancer care waiting experiences. International Journal of Hospitality Management, 112, 103386-103386.
- Responsible Artificial Intelligence (AI) for digital health and medical analytics. Information Systems Frontiers, 25(6), 2117-2122. View this article in WRRO
- Psychology of space tourism marketing, technology, and sustainable development: from a literature review to an integrative framework. Psychology and Marketing.
- Applying mixed methods to explore lighter and darker shades in hybrid dark tourism experiences. Tourism Review, 78(3), 747-760.
- Two decades of research on halal hospitality and tourism: a review and research agenda. International Journal of Contemporary Hospitality Management, 35(6), 2017-2055.
- Emerging space tourism business: Uncovering customer avoidance responses and behaviours. Journal of Vacation Marketing, 29(3), 445-460.
- CSR communication and international marketing: Insights from the COVID-19 pandemic. International Marketing Review.
- Smart working in the travel agencies and employees’ quality of life. Tourism Review, 77(4), 989-1008.
- Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures. International Marketing Review.
- Shaping Social Media Analytics in the Pursuit of Organisational Agility: A Real Options Theory Perspective. Tourism Management, 88, 104415-104415.
- Sustainable intelligence and cultural worldview as triggers to preserve heritage tourism resources. Tourism Geographies.
- How do prosperity and aspiration underlie leisure tourism expenditure patterns?. Tourism Economics.
- A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles. Technological Forecasting and Social Change, 174. View this article in WRRO
- Introduction to the Special Issue: Nature-Based Solutions in Hospitality and Tourism Management. Journal of Hospitality & Tourism Research, 46(3), 415-417.
- Modelling perceived service quality and turnover intentions in gender‐segregated environments. International Journal of Consumer Studies, 46(1), 200-217.
- Exploring the paths to big data analytics implementation success in banking and financial service: an integrated approach. Industrial Management & Data Systems, 121(12), 2498-2529.
- Scepticism and resistance to IoMT in healthcare : application of behavioural reasoning theory with configurational perspective. Technological Forecasting and Social Change, 169. View this article in WRRO
- Hotels’ sustainability practices and guests’ familiarity, attitudes and behaviours. Journal of Sustainable Tourism, 29(7), 1063-1081.
- Sustainable intelligence, destination social responsibility, and pro-environmental behaviour of visitors: Evidence from an eco-tourism site. Journal of Hospitality and Tourism Management, 47, 365-376.
- The combined use of symmetric and asymmetric approaches: partial least squares-structural equation modeling and fuzzy-set qualitative comparative analysis. International Journal of Contemporary Hospitality Management, 33(5), 1571-1592.
- The medical tourism index and behavioral responses of medical travelers: A mixed-method study. Journal of Travel Research, 60(4), 779-798.
- The effects of external and internal factors on competitive advantage—moderation of market dynamism and mediation of customer relationship building. Sustainability, 13(7). View this article in WRRO
- Increasing profitability of the Halal cosmetics industry using configuration modelling based on Indonesian and Malaysian markets. Journal of Korea Trade, 24(8), 81-100. View this article in WRRO
- Airbnb and taxation: Developing a seasonal tax system. Tourism Economics, 27(2), 365-378.
- Unpacking the complex interactions among customers in online fan pages. Journal of Business Research, 125, 164-176.
- Sexual harassment, psychological well-being, and job satisfaction of female tour guides: the effects of social and organizational support. Journal of Sustainable Tourism, 1-19.
- Sharing economy in hospitality and tourism: a review and the future pathways. Journal of Hospitality Marketing & Management, 30(5), 549-570.
- Control mechanisms, management orientations, and the creativity of service employees : symmetric and asymmetric modeling. Journal of Business Research, 132, 753-764.
- Towards advancing theory and methods on tourism development from residents’ perspectives : developing a framework on the pathway to impact. Journal of Sustainable Tourism.
- Couchsurfing involvement in non-profit peer-to-peer accommodations and its impact on destination image, familiarity, and behavioral intentions. Journal of Hospitality and Tourism Management, 44, 131-142.
- Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers. International Journal of Contemporary Hospitality Management, 32(9), 2903-2923.
- Understanding the influence of airport servicescape on traveler dissatisfaction and misbehavior. Journal of Travel Research, 59(6), 1008-1028.
- Innovative mixed and multi method approaches to hospitality and tourism research. International Journal of Contemporary Hospitality Management, 32(4), 1385-1391.
- Guest editorial. International Journal of Contemporary Hospitality Management, 32(4), 1385-1391.
- Failure of play on asset disposals and share buybacks : application of game theory in the international hotel market. Tourism Management, 77.
- Impact of airport green atmospherics on mental health value, image, and loyalty among visitors and workers. Business Strategy and the Environment, 29(3), 1186-1198.
- Canal boat tourism : application of complexity theory. Journal of Retailing and Consumer Services, 53.
- Antecedents of space traveler behavioral intention. Journal of Travel Research, 59(3), 528-544. View this article in WRRO
- Determination of Suitable Regions for Cultivation of Three Medicinal Plants under a Changing Climate. Environmental Processes, 7(1), 89-108.
- Determinants of canal boat tour participant behaviours: an explanatory mixed-method approach. Journal of Travel & Tourism Marketing, 37(1), 112-127.
- Engaging visitors of science festivals using augmented reality: asymmetrical modelling. International Journal of Contemporary Hospitality Management, 32(2), 769-796.
- Behavioral responses of 3S tourism visitors : evidence from a Mediterranean island destination. Tourism Management Perspectives, 33.
- Social well-being and transformative service research: evidence from China. Journal of Services Marketing, 33(6), 735-750.
- Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83, 210-219. View this article in WRRO
- Decoding behavioural responses of green hotel guests: A deeper insight into the application of the theory of planned behaviour. International Journal of Contemporary Hospitality Management, 31(6), 2509-2525. View this article in WRRO
- Festival quality, self-connection, and bragging. Annals of Tourism Research, 76, 239-252.
- Exploring halal-friendly destination attributes in South Korea: Perceptions and behaviors of Muslim travelers toward a non-Muslim destination. Tourism Management, 71, 151-164. View this article in WRRO
- What are the triggers of Asian visitor satisfaction and loyalty in the Korean heritage site?. Journal of Retailing and Consumer Services, 47, 195-205. View this article in WRRO
- Tackling the Complexity of the Pro-environmental Behavior Intentions of Visitors to Turtle Sites. Journal of Travel Research, 58(2), 313-332.
- Tourism climate insurance: implications and prospects. Asia Pacific Journal of Tourism Research, 24(4), 269-280. View this article in WRRO
- A call for weather condition revaluation in mega-events management. Current Issues in Tourism, 22(1), 16-20.
- Pro-tourism and anti-tourism community groups at a world heritage site in Turkey. Current Issues in Tourism, 22(7), 763-785.
- Different voices from community groups to support sustainable tourism development at Iranian World Heritage Sites: evidence from Bisotun. Journal of Sustainable Tourism, 26(10), 1728-1748. View this article in WRRO
- Transformational leadership, corporate social responsibility, organizational innovation, and organizational performance: Symmetrical and asymmetrical analytical approaches. Corporate Social Responsibility and Environmental Management, 25(6), 1270-1283. View this article in WRRO
- Progress on outbound tourism expenditure research: A review. Current Issues in Tourism, 22(20), 2511-2537. View this article in WRRO
- An exploratory study of value added services. Journal of Services Marketing, 32(3), 334-345.
- Understanding museum vacationers' eco-friendly decision-making process: strengthening the VBN framework. Journal of Sustainable Tourism, 26(6), 855-872.
- Risk assessment of halal products and services: Implication for tourism industry. Tourism Management, 65, 279-291.
- Model of sustainable behavior: Assessing cognitive, emotional and normative influence in the cruise context. Business Strategy and the Environment, 27(7), 789-800.
- Effects of individual resources and team-member exchange on service quality. The Service Industries Journal, 38(9-10), 584-606.
- Behavioral intentions of disabled tourists for the use of peer-to-peer accommodations. International Journal of Contemporary Hospitality Management, 30(1), 436-454.
- Configurational Models to Predict Residents’ Support for Tourism Development. Journal of Travel Research, 56(7), 893-912.
- Environmental Impacts of Mass Religious Tourism: From Residents' Perspectives. Tourism Analysis, 22(2), 167-183.
- Modelling tourism expenditure using complexity theory. Journal of Business Research, 75, 147-158.
- Modeling a Drought Index Using a Nonparametric Approach. Global NEST Journal, 19(1), 58-68.
- Second home tourism impact and governance: Evidence from the Caspian Sea region of Iran. Ocean & Coastal Management, 136, 165-176.
- Asymmetric modeling of intention to purchase tourism weather insurance and loyalty. Journal of Business Research, 69(8), 2791-2800.
- Is a Clean Development Mechanism project economically justified? Case study of an International Carbon Sequestration Project in Iran. Environmental Science and Pollution Research, 23(1), 504-513.
- Modeling tourism climate indices through fuzzy logic. Climate Research, 66(1), 49-63.
- Risk assessment of precipitation and the tourism climate index. Tourism Management, 50, 73-80.
- Developing a climate-based recreation management system for a mediterranean island. Fresenius Environmental Bulletin, 24(11C), 4125-4141.
- Sustainable planning model toward reviving Lake Urmia. International Journal of Water Resources Development, 31(4), 519-539.
- Revolutionising autonomous vehicles: inspiring consumers in the age of Industry 4.0 technologies. Journal of Marketing Management, 1-29.
- Promoting sustainable events engagement: a cross-country analysis. Asia Pacific Journal of Tourism Research, 1-18.
- Perceived intensity of extreme events and employees’ safety performance: An affective events perspective.. Journal of Occupational Health Psychology, 30(2), 77-97.
- Necessary Configuration Analysis (NConfA): a new multivariate approach. The Service Industries Journal, 1-10.
- Eliciting the Nexus Between Hotel Service Attributes and Customer Advocacy: Moderating Effect of Brand Resonance. Journal of Quality Assurance in Hospitality & Tourism, 1-26.
- Ethical consumption and climate change in hospitality and tourism: challenges, solutions, and prospects: Guest editorial. International Journal of Contemporary Hospitality Management, 36(5), 1457-1466.
- The Barriers Against the Entrepreneurship Development of Medical and Healthcare Tourism Industry: Evidence From Kermanshah, Iran. International Journal of Health and Life Sciences, 6(2).
- Risk Perceptions of Airbnb Hosts: Evidence from a Mediterranean Island. Sustainability, 10(5), 1349-1349.
Book chapters
- ‘Real-ising’ the Benefits of Responsible Artificial Intelligence (AI) Management: An Interpretive Study, Toward Responsible Service Management (pp. 81-114). Emerald Publishing Limited
- Towards advancing theory and methods on tourism development from residents' perspectives: developing a framework on the pathway to impact, Methodological Advancements in Social Impacts of Tourism Research (pp. 34-54). Routledge
- Sexual harassment, psychological well-being, and job satisfaction of female tour guides: the effects of social and organizational support, Gender and Tourism Sustainability (pp. 186-204). Routledge
- Employee well-being in guest-oriented industries Evidence from food and beverage sector, EMERGING TRANSFORMATIONS IN TOURISM AND HOSPITALITY (pp. 154-169).
- Wellbeing of Hospitality Employees In Farmaki A & Pappas N (Ed.), Emerging Transformations in Tourism and Hospitality Routledge
- Employee well-being in guest-oriented industries, Emerging Transformations in Tourism and Hospitality (pp. 154-169). Routledge
- Hotels' sustainability practices and guests' familiarity, attitudes and behaviours, Sustainable Consumer Behaviour and the Environment (pp. 43-61). Routledge
- Nostalgic festivals, Heritage and Festivals in Europe (pp. 63-78). Routledge
- Ecological modernization and environmental education: the case of Turkey., Destination competitiveness, the environment and sustainability: challenges and cases (pp. 112-128). CABI
- Tourism in Iran In Seyfi S & Hall CM (Ed.) Routledge
Conference proceedings
- Toward an understanding of responsible artificial intelligence practices. Proceedings of the 53rd Hawaii International Conference on System Sciences (pp 4962-4971). Maui, Hawaii, USA, 7 January 2020 - 7 January 2020. View this article in WRRO
Preprints
- Echoes of tragedy: How negative social media shapes tourist emotions and avoidance intensions? A multi-methods approach. Tourism Management, 108, 105122-105122.
- Research group
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Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Grants
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Title Date Awarding Body People Involved Unleashing power of Influencer Marketing in Promoting Pro-social causes September 2021 White Rose Maximilian Gerrath, Hamed Ahmadi, Mahnaz Aravaneh, Fraser McLeay Study of Destination Development; Institutionalization Strategies in The OIC Member Countries July 2018 COMCEC Chris Cooper, Levent Altinay, Clive Nicolaou, Axel Klenert How to Penetrate in Diverse markets of Halal Cosmetic? Implications for Southeast Asian Markets June 2017 National Research Foundation of Korea Professor Hee-Yul Lee Modelling Behavioural Intentions of Disabled Tourists for the Use of Peer-to-Peer Accommodations December 2017 Sejong University
- Teaching interests
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- Marketing communication
- Responsible Service Management
- PhD Supervision
Professor Hesam Olya supervises:
Hesam has previously supervised:
Name Thesis title Year of completion Mengran Xiong Essays on Responsible Artificial Intelligence 2025 Alexis Thouki Heritagization of Christian Orthodox Painted Churches: In Search of Visitor Agency and the Dialectics of Heritage Management at Cypriot World Heritage Site 2024 Yiren Wu Assessing the Impact of Destination and Individual-Level Factors on Visitors' Pro-Sustainable Behaviours and Donation Intentions 2024 Yajie Chen Understanding Online Film Supply Chain and Effects of Online Platforms and Film Quality 2023 Zahra Shah Celebrity Endorsement Effectiveness, Perception, Attitude and Behavioural Intentions of Consumers: A Cross-cultural Study 2020 Are you interested in applying for a PhD?
