Dr Shilpa Taneja

PhD

Management School

Lecturer in Marketing

S.Taneja@sheffield.ac.uk
+44 114 222 7431

Sheffield University Management School

Full contact details

Dr Shilpa Taneja
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL

Profile

Dr Shilpa Taneja has over 8 years of broad experience in academia, specializing in the dynamic domain of marketing. Throughout her academic tenure, she has cultivated a versatile skill set, excelling in lecturing, mentorship, supervision, and the art of scientific research writing. Her expertise extends to advanced research methodologies, establishing a strong foundation in analytical prowess. Dr Taneja's passion lies in exploring the intersections of sustainability, digitalization, branding, strategy, and the evolving landscape of digital platforms.

Her scholarly work has been published in prestigious international journals, including the Journal of Retailing and Consumer Services, Business Strategy and the Environment, and IEEE Transactions on Engineering Management, to name a few.

Research interests

Sustainable marketing
Sustainable consumer behavior
Branding
Digitalization
Digital platforms
Sustainable business strategies

Dr Taneja's passion lies in exploring the convergence of sustainability, digitalization, branding, strategy, and the evolving landscape of digital platforms. Along with having broad research experience, the areas of consumer well-being, sustainable marketing approaches, business strategies, FinTech, and the nuanced dynamics of behavioral operations capture her research interest more accurately.

Going forward, she is passionate about exploring how marketing can make people’s lives better. Her scholarly work has been published in prestigious international journals with notable impact factors. She actively contributes to the scholarly community as a revered reviewer and international board member for several esteemed international journals and conferences, fortifying the standards of academic excellence.

Publications

Journal articles

Taneja S, Siraj A, Ali L, Kumar A, Luthra S & Zhu Y (2024) Is FinTech Implementation a Strategic Step for Sustainability in Today's Changing Landscape? An Empirical Investigation. IEEE Transactions on Engineering Management, 1-13.
Shen Z, Li J, Siraj A, Taneja S & Li Z (2023) HOUSING TYPES, POPULATION ATTRIBUTES AND THE DEVELOPMENT PATH OF HOUSING IN LARGE CITIES – A CASE STUDY OF ZHENGZHOU, CHINA. International Journal of Strategic Property Management, 27(5), 317-331.
Siraj A, Taneja S, Zhu Y, Jiang H, Luthra S & Kumar A (2022) Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development. Business Strategy and the Environment, 31(7), 2820-2838.
Taneja S, Ali L, Hassan MK & Lee YD (2021) Three decades of research on the demand and supply side perspectives of digital technologies in banking: a review and research agenda. International Journal of Agile Systems and Management, 14(4), 543-543.
Rani A, Singh R, Taneja S, Prasad AB & Dhiman S (2021) A Review on Key Performance Indicators for Measuring Real Estate Project Success. International Journal of Sustainable Development and Planning, 16(4), 791-800.
Taneja S & Ali L (2021) Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model. Journal of Retailing and Consumer Services, 59, 102418-102418.
Siraj A, Zhu Y, Taneja S, Ali E, Guo J & Chen X () Executing marketing through a gender lens: a consumer purchase decision-making study in an emerging economy. Arab Gulf Journal of Scientific Research.

Research group

Marketing and Creative & Cultural Industries (MCCI)

Teaching interests

Dr Taneja has gained valuable experience teaching students in diverse areas, including marketing, general management, and financial services marketing. In her teaching, by using a combination of lecturing and other methods such as case studies, role play, simulation, flip classroom, projects, design challenges, guest speakers, and so on based on the different topics to be taught, she strives to ensure an inclusive classroom environment for all types of learners. She always aims to adopt innovative and interactive teaching methods and strategies in her class to prompt students to participate freely.

She has supervised 30 postgraduate student projects and mentored 40 students during her academic tenure.