Dr Zahra Shah

PhD, FHEA

Management School

Lecturer in Marketing

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zahra.shah@sheffield.ac.uk
E020, Sheffield University Management School

Full contact details

Dr Zahra Shah
Management School
E020
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Dr Zahra Shah joined the Management School in 2021.

Research interests
  • Influencer Marketing
  • Cross-cultural Consumer Research
  • Prosocial Marketing
Publications

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Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)