Photo of Professor Wyn MorganProfessor Wyn Morgan

Professor of economics and Pro Vice-Chancellor for Learning & Teaching

Room 520
9 Mappin Street
S1 4DT, UK

Tel: +44 (0) 114 222 3409
Fax: +44 (0) 114 222 5151



Wyn's first degree was a BA in Economics at the University of Exeter (1983-86) and on graduating he joined Midland Bank. He left to study for a PhD in agricultural economics at the University of Nottingham, sponsored by the Potato Marketing Board of Great Britain. While studying for his PhD he was appointed a Lecturer in the University of Nottingham and progressed to Associate Professor in 1999. He was awarded a Chair to become a Professor of Economics in 2010 again at the University of Nottingham before he moved to the University of Sheffield in 2015. Alongside his role in economics, Wyn has taken several senior managerial positions at the University of Nottingham and in September 2015 was appointed Pro Vice-Chancellor for Learning and Teaching at the University of Sheffield.


Wyn has always had a great passion for teaching and thoroughly enjoys working with students in and beyond the classroom. He has taught at all levels of undergraduate, and Masters programmes as well as supervised PhD students. For many years he taught a core introductory Microeconomics module but has also taught quantitative methods, applied economics modules, agricultural policy and finally commodity markets at Masters level. He has been very pleased to be nominated for and win several teaching awards during his career. His teaching at Sheffield focuses on a third year optional module Modern Finance and also on Achieve More Level 1.

Research Summary and PhD Student Supervision

Wyn’s main interests lie in the economics of food with a number of different emphases. Price transmission along imperfectly competitive supply chains showing the impact of scale economies and health scares in affecting pricing behaviour. Explaining food price inflation in the UK and EU along with transparency of pricing in food chains has been supported by funding from DEFRA and more recently the EU via the TRANSFOP programme.

Currently he is working on the analysis of high frequency scanner data in food retailing and developing a wider multi-disciplinary view on food security with specific focus on food waste and loss. He is keen to supervise PhD students in the area of food price dynamics or commodity market behaviour.

Selected journal articles

Lloyd, T., McCorriston, S. and Morgan, W. (2015) “Food inflation in the EU: contrasting experience and recent insight” in Food Price Dynamics and Price Adjustment in the EU (ed S. McCorriston) Oxford: Oxford University Press.

Lan, H., Lloyd, T.A. and Morgan, C.W. (2015) “Supermarkets Promotions and Food Prices: a Note” Journal of Agricultural Economics 66(2) pp 555-562 DOI: 10.1111/1477-9552.12111

Lloyd, T.A., McCorriston, S., Morgan, C.W., Poen, E. and Zgovu, E. “Retail Price Dynamics and Retailer Heterogeneity: UK Evidence” (2014), Economics Letters. 124(3), pp 434-48 DOI: 10.1016/j.econlet.2014.06.032

Lloyd, T.A., McCorriston, S., Morgan, C.W. and Zgovu, E. (2013) “European Food Price Inflation” Euro Choices, 12(2) pp. 37-44.