- Dr Eva Kipnis and her colleagues in the Multicultural Marketplaces network have been nominated for the Women in Marketing Awards 2020.
- Women in Marketing Awards 2020 marks the awards’ ten year anniversary
- Dr Kipnis has been nominated in the Marketing Scientist category which recognises female leads from the marketing education sector.
Join the Sheffield University Management School community in congratulating Dr Eva Kipnis and her colleagues for being shortlisted for the Women in Marketing (WiM) Awards 2020.
Dr Eva Kipnis and her colleagues in the Multicultural Marketplaces network have been nominated for their research promoting diversity and inclusivity in marketing science, education and practice to advance consumer wellbeing in multiculturally diverse societies.
Launched in 2010, the WiM Awards were established to recognise the economic, social influence and impact of women to millions. This year marks the tenth anniversary of the WiM Awards and to reflect the evolving landscape of marketing new categories have been added including The Marketing Scientist Award to celebrate educators in marketing.
The Marketing Scientist Awards celebrates a teaching initiative or research project that demonstrates innovative approaches to marketing education through the delivery of a new marketing course or curriculum.
Dr Kipnis’ nomination marks the ongoing programme of work by the Multicultural Marketplaces network focused on creating and publicising evidence-based insights into how people’s experiences of discrimination and misrepresentation as consumers related to their cultural characteristics impacts individual sense of social inclusion, (in)equality, and wellbeing, and intercultural attitudes and community relations. These insights are developed to inform training of future marketers through embedding principles of diversity and inclusivity in teaching, training and early career academics’ development and to build a base of knowledge and practical resources for implementing diversity and inclusivity principles in marketing strategy and practice.
Over the past decade of the network’s existence, the team have conducted 5 large collaborative projects and 14 multi-country empirical research studies, published (collectively and individually) over 30 research articles, and established knowledge co-creation collaborations with marketing industry practitioners. The most recent projects include:
- The “Institutionalizing diversity and inclusion engaged marketing (DIEM) for multicultural marketplace wellbeing”project (publication forthcoming in the Journal of Public Policy & Marketing), which develops a framework for advancing diversity and inclusivity agenda in marketing through coordinated actions and policy developments across marketing science, education and practice;
- The “Embedding diversity, equity and inclusivity in marketing education curriculum” project (ongoing).
Dr Eva Kipnis, Senior Lecturer in International Marketing, said: “I’m delighted and honoured to have been shortlisted for the WiM Awards 2020 as part of the Multicultural Marketplaces network and would like to acknowledge the Transformative Consumer Research (TCR) movement in the Association for Consumer Research for catalysing our network’’s coming together and for the continuing support of our work.”