Professor Fraser McLeay
Management School
Honorary Professor
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Fraser has worked internationally across higher education, business, commercialisation and executive education, with academic roles in the UK, New Zealand, Australia, Hong Kong, Russia and the United States. Earlier in his career, he supported export development, market-entry and business growth projects involving more than 250 companies across 60 countries, giving his work a distinctive applied, strategic and international orientation.
He continues to serve on international business school accreditation review panels and supported accreditation development in relation to EQUIS, AMBA, AACSB and Triple Crown accreditation. His work has received recognition for both research excellence and business engagement.
As Honorary Professor, his contribution to the School includes research collaboration with Sheffield colleagues in the areas of branding, service innovation, AIs role in business transformation and technology adoption.
Further details about his research and professional experience can be found on his LinkedIn profile.
- Publications
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- PhD Supervision
Fraser has successfully supervised 12 doctoral students to completion in the areas of branding, sustainable marketing, digital marketing, the consumer experience and strategic marketing management.
In addition to these areas, he is also seeking to supervise doctoral student dissertations interested in researching:
- Consumers' adoption of nascent technology e.g. driverless cars/autonomous vehicle
- Consumers' perceptions of robots replacing humans in service encounters
- Communities of Consumption
- Hedonic Consumption
- Online reviews/electronic word of mouth
- Social media
- Big data
Fraser is currently supervising:
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