Dr Shuangfa Huang
PhD, MSc, FHEA
Lecturer in Entrepreneurship
Full contact details
Sheffield University Management School
Shuangfa is a Lecturer in Entrepreneurship at Sheffield University Management School. Before joining the Management School, he was a Senior Lecturer in Entrepreneurship and Innovation and the PhD Director for Business and Management at the University of Portsmouth. He worked in the manufacturing sector for 10 years with extensive experience in new product development before starting his academic career. His current research interests include entrepreneurship, innovation and sustainability within the context of small and medium sized enterprises (SMEs) and start-ups. He is interested in applying fuzzy set qualitative comparative analysis (fsQCA) to examine the potential causal complexity in relation to these topic areas.
- Research interests
Shuangfa's current research interests include entrepreneurship, innovation and sustainability within the context of small and medium sized enterprises (SMEs) and start-ups. He is interested in examining the factors that contribute to the growth, innovation and sustainability of small firms. For example, some of his works examine how the motivation of entrepreneurs influences organisational behaviour (i.e. entrepreneurial orientation and ambidexterity) that, in turn, affect venture performance; how the composition of the founding team affects the growth potential of the new venture.
Shuangfa's research has been published in various academic journals including International Journal of Entrepreneurial Behavior and Research, Journal of Business Research and Small Business Economics, amongst others.
- A configuration perspective of absorptive capacity in environmental management practice. Technology Analysis & Strategic Management.
- Signalling entrepreneurs’ credibility and project quality for crowdfunding success: cases from the Kickstarter and Indiegogo environments. Small Business Economics. View this article in WRRO
- When is entrepreneurial orientation beneficial for new product performance? The roles of ambidexterity and market turbulence. International Journal of Entrepreneurial Behavior & Research, 27(1), 79-98.
- Examining knowledge transfer activities in UK universities: advocating a PROMETHEE-based approach. International Journal of Entrepreneurial Behavior & Research, 26(6), 1389-1409.
- Entrepreneurial university strategies in the UK context: towards a research agenda. Management Decision, 57(12), 3426-3446.
- Teaching interests
Shuangfa is a Fellow of the Higher Education Academy and has taught business venturing, new product development and entrepreneurial development modules at undergraduate and postgraduate levels.
His teaching is based on three principles: learning partnership, experiential learning and active learning.
He believes it is important to establish a learning partnership with students and to involve them in learning design to ensure the learning activities are aligned with their needs and interests. The alignment can enhance student motivation and contribute to effective learning. He also believes experience is a key source of learning and development. It is essential to provide students with opportunities to go through the experiential learning cycle, such as gaining first-person experience and then reflecting on their learning and development. Moreover, he believes in active learning in terms of engaging students as active participants in the learning process. For example, the teaching sessions should be more interactive to increase engagement from students.
- Teaching activities
I currently contribute to the teaching of two entrepreneurship modules:
- MGT380 New Venture Creation (Undergraduate)
- MGT6249 Cultural and Creative Entrepreneurship (Postgraduate)
- PhD Supervision
Shuangfa is interested in supervising PhD researchers interested in areas related to entrepreneurship, innovation and sustainability. He has supervised two PhD students to completion and has acted as a PhD examiner in the UK.