Mr Huaiyu Li

MSc

Management School

Doctoral Researcher

hli176@sheffield.ac.uk

Full contact details

Mr Huaiyu Li
Management School
Profile

Huaiyu Li is currently a PhD student studying at the Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) research group at Sheffield University Management School. Huaiyu's research area includes sustainability, behaviour change and digital marketing.

Huaiyu has a disciplinary background involving marketing and management, nanotechnology, chemistry and engineering. Prior to his PhD study, he worked as a marketing analyst at an Internet and Edge cloud computing company in China. He also has work experience in a sports retailer, Decathlon, where he served as a sports director.

Huaiyu has published one journal paper and two national patents. He also won a series of competitions as a team leader from 2014 to 2016 and received excellence scholarships from 2013 to 2016.

Qualifications

Huaiyu received his Masters research degree in Polymer Chemistry and Physics in 2018 at the Harbin Institute of Technology in China.

He received a Masters taught degree in Management at the University of Glasgow in 2020.

He obtained his Bachelors degree in Chemical Engineering at the Harbin Engineering University in 2016.

Research interests

Huaiyu's research area includes sustainability, behaviour change and digital marketing.

Publications

Journal articles

Professional activities

Huaiyu served as a marketing analyst at Injoying, an Internet and Edge cloud computing company, in 2021.