50 Days of Research and Impact

Each day for the next ten working weeks, we will be showcasing some of our current leading research from within the School.

Kirsty Newsome, Associate Dean for Research, said:

“Research underpins so much activity at the Management School. We want our ’50 Days of Research and Impact’ campaign to highlight how the research activity of the School is fundamental to our Mission to promote socially-responsible work practices and to have a positive impact on organisations and societies worldwide. Over the next 50 working days, we will showcase some of the research that we’re very proud of – but be assured, this is just the tip of the iceberg.”

Tim Vorley, Associate Dean for Impact, Innovation and Engagement, continued:

“We’re top five in the Russell Group for research impact – by using social media I want this campaign to reach new audiences who aren’t currently aware of the Management School’s contribution to global society.”

Day 1: Alternative Sources of Protein

How attached are you to eating 'conventional meat'? Meat production produces more emissions than transport, so how do consumers feel about alternatives? PhD student Victoria Circus explores the alternatives.

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Day 2: Social Housing Policy

Can people be put before profit in social housing policy? In the wake of the Grenfell tragedy, what can we learn from Northern Ireland’s approach to social housing? Stewart Smyth argues that another housing policy is possible – one that is based on putting the basic human need for shelter before money and profit.

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Day 3:  Employer Supported Volunteering

The government wants us to volunteer three days a year - what stands in our way? Dr Jon Burchell explains.

Day 4: Clear Ideas

Creativity training - there's a class for that. From organisational savings of £1.5million to radical new inventions - you can learn to be innovative. Kamal Birdi teaches people to ‘think out of the box’ so for those looking to get these creative juices flowing, his research and workshops offer a path to performance.

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Day 5: Sustainable Fashion

How do consumers describe sustainable fashion? The definition's impact on marketing could be significant. From the impact clothing manufacture has on the environment to how ethical the material is, there are many definitions for ‘sustainable fashion’. This award-winning paper co-authored by Caroline Oates and Panayiota Alevizou explores the subject.

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Day 6: Innovation Caucus

Supporting innovation-led growth, Tim Vorley's ESRC Innovation Caucus links social sciences with businesses, bringing together interdisciplinary researchers with industry to build access to social sciences insight.

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Day 7: Promoting Decent Work

Organisations operating in informal economies worldwide are upholding labour standards and respecting employee rights. An International Labour Organization commissioned report by Jason Heyes and Thomas Hastings is helping labour inspectorates to address employment rights issues in the informal economy, increasing protection provided to vulnerable workers and improving working lives.

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Day 8: Supply Chain Environmental Analysis Tool

Lenny Koh's SCEnAT tool analyses supply chains to identify carbon hotspots and suggest interventions.

Day 9: The Mismatch Between Local Voting and the Local Economic Concequences of Brexit 

Economic geography dominates post-Brexit impacts, but not necessarily in a way that voters anticipated. 2016’s EU Referendum result highlighted geographical disparity in the UK; policies tailored for UK regional assets could hold unprecedented growth, argues Philip McCann in his article 'The Mismatch Between Local Voting and the Local Economic Consequences of Brexit', recently published in Regional Studies.

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Day 10: Risk-taking and Profit in Indian Firms

Indian firms are making rapid inroads; Sumon Bhaumik explores how their risk-taking is perceived and how it affects profit in his recent article 'Ownership identity, strategy and performance: Business group affiliates versus independent firms in India', published in the Asia Pacific Journal of Management.

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Day 11: Environmental Impact of a Loaf of Bread

How to produce sufficient healthy and affordable food for the world’s growing population whilst protecting the environment is a big challenge. An estimated 12 million loaves of bread are sold daily in the UK; a team from Sheffield analysed the production process to identify where interventions can be made. With @granthamcsf, we counted the environmental cost of bread - the results might surprise you.

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Day 12: Developing Women's Careers in Japan

From gender bias to organisational culture, women in Japan face many barriers on their way to the top. Japan’s women are highly educated, so why can’t they get promoted? With one of the world’s smartest female populations, career progression is notoriously difficult. Huiping Xian set out to find out why. Findings from a British Academy grant identified four issues which are hindering women’s career development in Japanese firms.

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Day 13: Transparency in Company Supply Chains

Combining accountancy and HR, John Cullen and Juliana Meira are exploring the benefits of transparency in company supply chains.

Day 14: EU Shadow Economy

Imagine working with no holiday entitlement, minimum wage or safety standards. 60% of workers globally are employed in the informal economy. This means they are unregistered and have no labour rights or entitlements. Colin Williams is leading a project with the European Commission which will help countries deal effectively with undeclared work.

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Day 15: SMEs Going International

How does it feel when your SME goes global? Internationalisation is a challenge for many firms, with many finding building their confidence and capabilities as problematic as exchange rates. A team from the Management School wants to gather and share knowledge which could enhance sustainable success for SMEs in international markets.

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Day 16: Fact Check, 0-Hour Contracts

Would banning zero-hour contracts do more harm than good? A report suggests that workers value the flexibility of this kind of casual employment. Jason Heyes looks into the facts and reports that there is scant evidence and insufficient data with which to arrive at such a claim.

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Day 17: What Makes Workplace Diversity...Work?

Are well-designed teams and organisations key to managing diversity? Jeremy Dawson and colleagues investigate variables that moderate the effects of diversity of social integration, wellbeing and performance.

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Day 18: Delivering on a Promise, but at What Cost?

Delivering on a promise, but at what cost? Kirsty Newsome explores the demands on delivery workers.

Day 19: Are Age and Unhappiness Related?

Are age and unhappiness related? If it’s no fun getting old, then why do surveys of national well-being show that older people are happier than younger people? From work and family to interpretation and adaptability, Peter Warr addresses the factors which can impact on happiness as you go through life.

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Day 20: Job Insecurity

“What do you do for a living?” Job insecurity makes this a challenging question to answer and threatens important parts of who we are. Chris Stride and Eva Selenko highlight growing evidence of the harmful effects of job insecurity on individuals and company performance, showing that it is time for organisations and politicians to wake up to the issue.

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Day 21: When a Room with a View Isn't Enough

How can the premium hospitality market capitalise on luxury consumers' appetite for experience? In a recent whitepaper, Navdeep Athwal argues that digital marketing strategies could hold the key to success in this growing market.

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Day 22: Learning to Switch Off

Mobile devices make flexible working easier, but increased accessibility has a dark side. Carolyn Axtell's ongoing research into the effect of remote working on employees might make you think twice about checking your email out of office hours.

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Day 23: Innovating Home Care in Sheffield

With an aging population, excellence in home care is essential and effective, but faces many challenges. Diane Burns is leading a project which aims to 'do care differently', developing new funding and operational approaches for Sheffield.

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Day 24: Proving the Value of Perovskite Solar Cells (PSCs)

PSCs could be a game-changer for tackling global environmental challenges- Lenny Koh and her team put them to the test. They found that PSCs are not only the most environmentally sustainable, they have the shortest payback period of less than a year.

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Day 25: The Coffee Fix

The coffee fix: Policy will enable farmers to be more sustainable. Indian coffee farmers benefit from agroecology accounting, but are bound by corporate value chains. Government intervention is likely to help. Sanjay Lanka finds that smallholder coffee farmers achieve better agricultural biodiversity, while promoting sustainable livelihoods, with an agroecological approach.

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Day 26: From Field to Market

From field to market, it's vital that food producers consider the impact of their supply chain.

Day 27: The Beautiful Game Plays Dirty

Football is plagued with financial scandal, but why is there so little outcry? From tax avoidance to player ownership, Tom Hastings explores whether clubs' loyal fans overlook financial malpractice in enabling it to continue.

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Day 28: Pollen Power

Bees populations are in decline, but without them our environment and economy are in trouble. Jill Atkins' edited book investigates the impact on consumers, companies, stock markets and society if bee populations continue to decline at a dangerous rate.

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Day 29: Give UK Clubs a Sporting Chance

Social inclusion and volunteering in sports clubs should be promoted- what can we learn from our European neighbours? Geoff Nichols summarises his research which recommends how government policy can support sport club participation in the UK.

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Day 30: Do Small Businesses Participate in the Informal Economy?

In the first study of its kind, Colin Williams investigates this across countries. Findings show that they're more likely to do so in countries where state and civic morality differ or do not align.

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Day 31: Social Housing For All

How can we allocate decent and affordable housing for all? Stewart Smyth discusses his research.

Day 32: Are Brands Created Socially as well as Managerially?

From carefully controlling the media to celebrity endorsement, brands are formed with purpose. In this seminal paper, Daragh O'Reilly discusses these developments in the context of arts marketing.

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Day 33: From Pitch to Plinth

Around the world in over 1,000 statues. From China's 2002 World Cup team to a map of all known US baseball player statues, Chris Stride's database of global sporting statues is packed with fascinating stories.

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Day 34: How are Legacies of the Past Limiting the Economic Performance of Peripheral Post-Industrial Places?

How are legacies of the past limiting the economic performance of peripheral post-industrial places? From lower aspirations to a lack of entrepreneurship tradition, PhD student Cristian Gherhes explores the challenges of entrepreneurships in PPIPs.

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Day 35: One Person’s Loss is Another’s Profit

By refusing to accept limits imposed by lack of resources, poor communities in Kenya are generating income through waste materials. David Littlewood explored this activity, framing it as entrepreneurial bricolage, and found that it can be a livelihood with considering.

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Day 36: Protecting our Region’s Most Vulnerable People

By using big data to map South Yorkshire's at-risk communities, the fire service can intervene with preventative information. Dermot Breslin's interdisciplinary research aims to change attitudes and save lives.

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Day 37: Tackling Cold Homes

There are economical ways to keep warm this winter. Heating homes accounts for over 70% of our household energy consumption- Robert Marchand has ten simple tips which will help keep your bills under control.

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Day 38: The Devil's Circle

Corruption is stifling entrepreneurial strategy in Bulgaria and Romania. Tim Vorley investigates these two transitional economies which, due to weak formal institutions and little start-up culture, entrepreneurs are drawn into corrupt activities.

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Day 39: Has the Fairtrade Label Lost its Glimmer?

Corporates are losing the recognisable logo, sometimes in favour of their own approach. In this podcast, Sanjay Lanka suggests that this step-change highlights the problems in the Fairtrade system.

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Day 40: Achieving Sustainable Supply Chains and Excellent HR Practices

Increase your competitiveness in an ethical and socially responsible way. Managers can use this toolkit as a strategy planner, for team building or for bringing suppliers and customers 'on board' with their goals.

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Day 41: The Personal Touch

SMEs are vital to the UK economy and to achieve potential impact, they must get their self-branding right. In their award-winning paper, Ranis Cheng and Mike Simpson found that SME marketing is effective when the owner-manager's identity is paired with relevant core skills.

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Day 42: The Shadow in the East

Public agencies must take a cross-border, joined-up approach to successfully prevent and tackle undeclared work in Romania. Marie-Curie research fellow, Ioana Alexandra Horodnic, was invited to evaluate the situation in Romania, which has the second largest shadow economy in the EU-28.

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Day 43: From Trust to Tsunamis

From trust to tsunamis, Naoko Komori explores how language and socio-cultural knowledge in Japan is translated into auditing.

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Day 44: Sharing is Caring

Healthcare staff who share challenges at work experience less psychological distress, improved teamwork and increased empathy and compassion. Research by Jeremy Dawson found that the wellbeing of staff who attended Schwartz Rounds regularly improved, with feelings of psychological distress reducing by half.

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Day 45: Managing Boundries

In a managed democracy such as Russia, human service non-profit organisations are becoming key players. Sergej Ljubownikow investigated the impact this closing gap to the ruling elite is having on professional approaches.

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Day 46: Cyberbullying

Research into cyberbullying is moving to the workplace. But with the diverse functions of digital communication, the right scales need to be in place to facilitate further investigation. Sam Farley, Christine Sprigg and Carolyn Axtell have developed a fit-for purpose measure.

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Day 47: Sustainability vs Profit

Sustainability vs profit- the challenges of introducing the circular economy to our supply chains:

Day 48: Wellbeing and Work Performance

An employee's wellbeing can affect their job performance, we should measure wellbeing, performance and their types. Peter Warr and Karina Nielsen examine the literature and identify some desirable research developments.

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Day 49: Sustainable Behaviour

How can marketing techniques promote and improve sustainable behaviours? Hear from Caroline Oates:

Day 50: Gendering Pensions

The UK pension system is structured around a male occupational experience, so women suffer a penalty on reaching retirement. Jo Grady argues that fundamental changes are needed at policy, societal and organisational level to address this imbalance, such as the inclusion of work outside the formal economy.

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