Dr Jerzy Kociatkiewicz

Senior Lecturer in Management

Room: D100
Phone: +44 (0)114 222 3359
Email: j.kociatkiewicz@sheffield.ac.uk

Jerzy Kociatkiewicz joined the Management School in 2013, having previously worked at the University of Essex and Vaxjo University (now Linnaeus University) in Sweden. He holds PhD degree in Sociology from the Polish Academy of Sciences and M.A. in Management and Marketing from the University of Warsaw.


In my teaching, I use available technology to provide a broader and more engaging experience, and encourage students to get involved in the teaching/learning process--a process I see as a relationship that needs to develop throughout the duration of the course. I strongly believe in peer teaching, and try to offer students opportunity to work in groups and to develop own projects (with as much control over the topic studied left for students to decide as is possible within the confines of the course objectives).

I have also had good experience of teaching in teams, and particularly of lectures delivered by two lecturers in the same class--I find the conversational dynamics of such approach help interest the students and help present different, often contradictory perspectives on the same studies topic, contributing to the students' developing skills of critical analysis.

Similarly, I believe examination should be tailored to the studied material, and have worked with traditional essays and exams (open questions and multiple choice), group reports and group presentations, reflective journals and interpretations/reviews of studied material.

My teaching approach has always been deeply informed by my research, and I have always worked to bring out the synergy between these two strands of academic work.


My current research interests revolve around two interrelated and complementary issues: organizational and consumer experience in everyday settings and narratives (actual or fictional) of organizational and marketing encounters, and most of my ongoing and planned work touches upon one, or both, of these issues.

In terms of studying everyday experience, I am drawn towards Pine and Gilmoreā€™s notion of experience economy, useful in my research not so much in explaining the extraordinary (though with Marjana Johansson (2011), I have studied city festivals framed as experience economy events), but as a framework for understanding staged interaction underpinning the seemingly ordinary workday encounters.

My other line of research which covers narratives of marketing and organizations, including personal narratives of organizational participants and customers, and fictional representations of organizational and marketing phenomena. The former area covers ethnographically inspired fieldwork, evidenced particularly in two studies of IT professionals I have conducted, analysing experiences and narratives of technology, of space, and of gender in the workplace. In the latter area, an article written together with Monika Kostera (2012) examines possible lessons about managerial rationality to be learned from studying the paradoxical, yet very rich, representation of rational thinking presented in Sherlock Holmes stories and novels by Arthur Conan Doyle, while in a new study I am hoping to examine the incisive critical analysis of branding present in the cyberpunk and post-cyberpunk genre, particularly in the works of William Gibson and Ridley Scott.

PhD Supervision

Having just joined the Management School, I am not currently involved in research supervision, but have in the past supervised three PhD students to completion at the University of Essex.

I am interested in supervising PhD students in the following areas

  • Experience economy
  • Festivals: management and experience
  • Narratives and organizations
  • Organizational experience
  • Space and organization