Photo of Alvaro Fernandez de la Mora

Alvaro Fernandez de la Mora

Position: Teaching Associate in Company Law
Email Address:
Telephone: +44 (0)114 2222 6753
Feedback and Consultation Availability: You can book an appointment online to see me

Academic Profile

I joined the University of Sheffield as a Teaching Associate in Company Law in September 2017, while still pursuing a PhD in Law at the University of Oxford. My thesis explores, under the supervision of Professor Graeme Dinwoodie, the interplay between Intellectual Property Law and Human Rights, more precisely, between trade mark rights and the fundamental right to freedom of expression. During my time at Oxford, I taught tutorials on Intellectual Property Law.

Before moving to the UK, I practiced for several years out of Hogan Lovells’ Madrid office, mostly in contentious matters involving intellectual property rights, both domestic and international.

Prior to practice, I studied for a year at Harvard Law School, graduating with an LLM degree in 2012. Before that, I obtained my LLB degree from Universidad Pontificia Comillas de Madrid, in Spain. As part of my undergraduate studies, I studied at Boston University for one semester as an exchange student.


  • PhD (expected), University of Oxford
  • LLM, Harvard Law School
  • LLB, Universidad Pontificia de Comillas Madrid ICADE

Teaching and Learning

I believe that learning is an active mental process and, thus, requires that students think hard about the legal topics covered and engage in fruitful discussion in class. As a result of this, my approach to teaching is very interactive and asks for student participation. My aim in doing so is to push students to think critically and creatively about the law.
Also, I believe in teaching as a method to continue learning. Therefore, when teaching, I strive to learn as much as possible from the students. One particularly useful way to do this is by reflecting on their approach to the study of legal topics that, being new to them, are often free of the cognitive biases that arise with familiarity or expertise.

The Modules I Teach

Undergraduate Postgraduate/MA
Intellectual Property: Patents, Trade Secrets & Branding Fundamentals of Intellectual Property
Competition Law Trade Mark Law in a Branded World
Intellectual Property and Human Rights

Research Interests

  • Trade Mark Law
  • Intellectual Property and Human Rights
  • EU Law
  • Comparative Law

I am a member of the Sheffield Institute of Corporate and Commercial Law Research Cluster

Areas of Research Supervision

  • Trade Mark Law
  • Intellectual Property and Human Rights

Recent Invited Papers and Keynote Lectures

  • ‘The Right to Say What We Brand: Protecting Trade Mark Rights Through the Fundamental Right to Freedom of Expression’, presented at the Expert Workshop of the Research Project ‘Constitutional Hedges of Intellectual Property’, held at the University of Sussex (May 2017).
  • ‘Plain Packaging Legislation and the Expressive Function of Trade Marks’, presented at the Doctoral Workshop organized in the context of the 11th Annual EPIP Conference, held at the University of Oxford (Septemer 2016).