Miss Pengen Mai

Management School

Doctoral Researcher


Full contact details

Miss Pengen Mai
Management School
Sheffield University Management School
Conduit Road
S10 1FL

Pengen is a PhD candidate in the research group of Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT) at Sheffield University Management School. Her current research is focusing on service inclusion, older consumers' well-being, and adoption of new service technology, under the supervision of Dr. Dahlia El-Manstrly and Professor Hossein Olya. In addition, Pengen is very enthusiastic about teaching activities and had 2 years of teaching experience before starting her PhD studies. She is currently working as a teaching assistant at Sheffield University Management School.

  • MSc (First Class Honours) - Service Management & Design - University of Warwick
Research interests
  • Transformative Services
  • Service Inclusion and Exclusion
  • Older Consumers' Well-Being and Healthy Aging
  • Service Technology Adoption and Acceptance
  • Digital Marketing

Journal articles

Teaching activities
  • MGT6045 Marketing
  • MGT6145 Marketing Management
  • MGT136 Management Themes and Perspectives
  • MGT233 Essentials of Marketing
  • MGT6052 International Business Strategy