Ms Alexandra Zinca

BEng(Hons), MA

Management School

Doctoral Researcher

Student Ambassador, Computer Technician, Copywriter

Full contact details

Ms Alexandra Zinca
Management School
Sheffield University Management School
Conduit Road
S10 1FL

I am a graduate in Computers and Information Technology, recipient of a Master of Arts Degree in Marketing, Advertising and PR with Distinction from The University of Sheffield. Passionate about cultural and creative pursuits, I am a literary blogger and writer, that also benefits from vast experience in digital media and online communication, copywriting and web development. I am currently a second year PhD student at Sheffield University Management School, focusing on the publishing industry in Romania and the impact of digital media on the development of online identity for emerging fiction authors.

  • BEng(Hons) Computers and Information Technology
  • MA in Marketing, Advertising and PR
Research interests

My interests lie in online identity, worker(creative) identity, cultural and creative industries, the publishing process and industry, online identity of fiction authors, social media marketing, online marketing, online branding, personal branding, creative writing, psychology in the creative arts and qualitative research.

Professional activities and memberships
  • Content administrator
  • Content developer
  • Web developer
  • Marketing and SEO specialist
  • Graduate Teaching Assistant