Mrs Sheli Smith

BA(Hons), MSc, MA

Management School

Doctoral Researcher

sheli.smith@sheffield.ac.uk

Full contact details

Mrs Sheli Smith
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

As a social sciences researcher, my work covers a variety of disciplines including marketing, business, psychology, education and economics. As part of my ESRC-funded PhD I am investigating children’s understanding of marketing information, and the implications this has for marketing theory, policy and practice.

Qualifications

BA Public Relations and Communication (Sheffield Hallam University), MSc Marketing Management Practice (University of Sheffield) MA Social Research (University of Sheffield)

Research interests

Broadly speaking, my interests lie within the remit of social marketing and behaviour change, with a special focus on marketing to children, marketing for public health and education.

Professional activities

As a marketing communications professional I am also a member of both the Chartered Institute of Public Relations (MCIPR) the Chartered Institute of Marketing (ACIM) and the Academy of Marketing (MAM)