Dr Hossein Olya

Management School

Research Development Director for Marketing & CCI

Senior Lecturer in Consumer Behaviour

+44 114 222 3303

Full contact details

Dr Hossein Olya
Management School
Room E027
Sheffield University Management School
Conduit Road
S10 1FL

Dr. Hossein Olya is a Senior Lecturer in Consumer Behaviour and Director of Research Development for Marketing and CCI at the Sheffield University Management School, The University of Sheffield, United Kingdom (UK).

His research has a dual focus: consumer behaviour and tourism marketing with a focus on complexity theory.

In the last three years, Dr Olya had over 40 academic publications including 4* and 3* journals with high impact factors.

He is currently serving as associate editor of the International Journal of Consumer Studies and the Service Industries Journal and as an editorial board member for other peer-reviewed journals such as Journal of Vacation Marketing and International Journal of Contemporary Hospitality Management.

He is a regularly invited speaker at many prestigious international conferences in Italy, South Korea, Cyprus, Turkey, Kazakhstan, Africa and the UK.

Research interests
  • Consumer behaviour
  • sustainable management
  • tourism climate
  • GIS

Journal articles


Conference proceedings papers


Title: Study of Destination Development; Institutionalization Strategies in The OIC Member Countries

  • Awarding body: COMCEC
  • Date: July 2018
  • People involved: Prof. Chris Cooper, Prof. Levent Altinay, Mr Clive Nicolaou, Dr. Axel Klenert
  • Amount: £110,000

Title: How to Penetrate in Diverse markets of Halal Cosmetic? Implications for Southeast Asian Markets

  • Awarding body: National Research Foundation of Korea
  • Date: June 2017
  • People involved: Prof. Hee-Yul Lee
  • Amount: £78,000

Title: Modelling Behavioural Intentions of Disabled Tourists for the Use of Peer-to-Peer Accommodations

  • Awarding body: Sejong University
  • Date: December 2017 -
  • Amount: £5,000

Title: Impacts Assessment of Clean Development Mechanism Project

  • Awarding body: UNDP
  • Date: June 2015  
  • Amount: £13,000

Title: Zoning of Vulnerable Area in Off-roads of the Desert Region using GIS

  • Awarding body: Science Foundation
  • Date: April 2018
  • People involved: Dr. Hamidreza Naseri
  • Amount: £20,000
Teaching interests
  • Consumer behaviour
  • Sustainable management
  • Tourism marketing
  • Marketing communication
Professional activities

Scholastic activities and knowledge exchange

  • External Examiner of PhD Dissertation on complexity of tourist’ decision making process to select a destination, Heriot-Watt University, Edinburgh Business School, Scotland. June 20, 2018.
  • Workshop, ‘Advanced analytical approaches: beyond symmetrical methods’. 6th Interdisciplinary Tourism Research Conference. Anatolia. Cappadocia, Turkey. Oct 2-6, 2018.
  • Member of Scientific Committee and Chair of Hospitality and Tourism Session in the 4th International AR and VR Conference in Tourism and Hospitality. Organized by the Manchester Metropolitan University. Manchester, UK. 21-22 Jun, 2018.
  • Reviewer for the 2018 EDAMBA (European Doctoral Programs Association in Management & Business Administration). Brussels, Belgium. March, 2018.
  • Member of Scientific Committee, the International Conference Tourism Hospitality and Events in a Changing World. co-organized by the Universities of Derby and Sunderland, and the Centre for Research in Tourism Excellence (CERTE). Buxton, UK. 26-28 Jun, 2018.
  • Workshop on ‘SEM 101: An Applied Approach With SmartPLS’. Global Conference on Services Management. SIAF, Vinterra, Italy. October 3-7, 2017.
  • Workshop on ‘Halal Products Marketing’. International Halal Tourism Conference, Universiti Sains Islam Malaysia with Sejong University. Seoul, S. Korea. August 17-18, 2017.
  • Webinar on ‘Innovative analytical approaches in Tourism Marketing’, University of South Florida Sarasota-Manatee and Association of North America Higher Education International. July 28, 2017.
  • Workshop on ‘Research Methods in Management- Traditional Approaches, fsQCA & NCA’, Business school. Sejong University. March 11, 2017.
  • Keynote speaker, ‘Multi-cultural society, the opportunity and the future of Korean Society’. Kosin University, Busan, South Korea. Nov 11, 2016.
  • Keynote speaker, ‘Sustainable Tourism Development in Iran’. 18th General Assembly of the World Crafts Council. Isfehan, Iran. Sep 27, 2016.

Academic management and leadership administration

  • Chair of Colloquium on quality research publication, 15th International Research Conference on The Silk Road and the Tourism and Hospitality Industries, Almaty, Kazakhstan, April 13-14, 2018.
  • Chairman of Sejong Halal Authority. Seoul, S. Korea. from January 2017 to present.
  • Chair of Panel Session on ‘Effective Research Know-how’. The 2017 Academy of Global Hospitality & Tourism Conference. Cheongju, S. Korea. May 26-28, 2017.
  • Member of Graduate Program's Admissions Committee, Hospitality & Tourism College, Sejong University. Nov. 2016- 2017.
  • Coordinator of Postgraduate Programs, British University of Nicosia, Kyrinia, Cyprus. Sep. 2015- Aug. 2016.
  • Member of British University of Nicosia Accreditation Committee, Kyrinia, Cyprus. Sep. 2015- Sep. 2016.

Honours & awards

  • Selected as a top two reviewers for International Journal of Contemporary Hospitality Management in 2017.
  • One of top one percent of peer reviewers in Business, Management, and Accounting. Publons Peer Review Awards 2017.
  • Distinguished paper (Does Weather Risk Mediate the Effect of Disconfirmation on Tourist Behavioral Intentions?) in the 2017 Academy of Global Hospitality & Tourism Conference. Cheongju, S. Korea. May 26-28, 2017.
  • Rank 1 among Outstanding Graduates of Eastern Mediterranean University. Famagusta, Cyprus. 2015.