Professor Hossein Olya

Management School

Head of Marketing and Cultural Creative Industries Subject Group

Chair in Cultural and Creative Industries

Hossein Olya wearing a white shirt and blue tie, black waistcoat and grey pinstriped jacket.
Profile picture of Hossein Olya wearing a white shirt and blue tie, black waistcoat and grey pinstriped jacket.
+44 114 222 3303

Full contact details

Professor Hossein Olya
Management School
Room E027
Sheffield University Management School
Conduit Road
S10 1FL

Professor Olya joined Sheffield University Management School in 2018 and served as Research Development Director of Marketing and CCI group until 2021. Prior to joining Sheffield University Management School, he worked for Oxford Brookes Business School (Oxford, UK) and Sejong University (Seoul, South Korea).

Throughout his career, he has taken an active approach to interdisciplinary and multidisciplinary research to investigate complex social problems with an attempt to develop impactful and innovative conclusions. He is actively leading research projects in the areas of cultural consumptions and sustainable management.

He is currently serving as associate editor of the International Journal of Consumer Studies and was the Service Industries Journal. He has been delivering key notes at many prestigious international conferences in the USA, UK, Italy, South Korea, Cyprus, Turkey, Kazakhstan and Africa. 

Research interests
  • Complex system management
  • Cultural consumptions
  • Sustainable marketing
  • Climate change

Journal articles


Conference proceedings papers

Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Title Date Awarding Body People Involved
Unleashing power of Influencer Marketing in Promoting Pro-social causes September 2021 White Rose Maximilian Gerrath, Hamed Ahmadi, Mahnaz Aravaneh, Fraser McLeay
Study of Destination Development; Institutionalization Strategies in The OIC Member Countries July 2018 COMCEC Chris Cooper, Levent Altinay, Clive Nicolaou, Axel Klenert
How to Penetrate in Diverse markets of Halal Cosmetic? Implications for Southeast Asian Markets June 2017 National Research Foundation of Korea Professor Hee-Yul Lee
Modelling Behavioural Intentions of Disabled Tourists for the Use of Peer-to-Peer Accommodations December 2017 Sejong University  
Teaching interests
  • Marketing communication
  • Responsible Service Management