Dr Sabrina Thornton
PhD, MRes, MSc, BA
Management School
Senior Lecturer in Marketing
Full contact details
Management School
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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Dr Sabrina Thornton is a Senior Lecturer in Marketing at Sheffield University Management School. She currently serves as the MBA Programme Director. She joined the Management School in June 2021 as Lecturer in Marketing, after her eight year career at Huddersfield Business School where she was a Senior Lecturer and the Director of MBA. She worked for a global leading marketing consultancy company before her academic career.
She specialises in business-to-business marketing, particularly in the field of inter-organisational relationships and organisational networking. She published in leading journals in her field, such as Journal of Product Innovation Management, Industrial Marketing Management and Journal of Business Research. Her work in the form of consultancy and knowledge transfer has benefitted businesses she has worked with in sports, retail and manufacturing industries.
- Qualifications
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- PhD in Business and Management - Manchester Business School
- MRes in Management and Business Research - Manchester Business School
- MSc in Fashion Marketing - Fu Jen University (Taiwan)
- BA in Marketing and Distribution Management - National Kaohsiung First University (Taiwan)
- Diploma in Industrial Engineering and Management - Cheng Shiu University (Taiwan)
- Research interests
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Sabrina's research is inherently interdisciplinary, spanning across marketing, strategy and innovation. Her current research includes two main strands: a substantive strand, namely strategic business network and innovation, and a methodological strand, namely the applications of qualitative comparative analysis in a configuration theoretical framework.
- Inter-organisational network
- Business relationships
- Innovation in a network context
- Qualitative comparative analysis (QCA)
- Publications
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Journal articles
- Implementing customer relationship management successfully: A configurational perspective. Technological Forecasting and Social Change, 199, 123083-123083.
- Editorial: Qualitative research in business marketing management. Industrial Marketing Management.
- Configuring effective client-adviser interactions. Journal of Business Research, 115, 234-240.
- B2B analytics in the airline market: Harnessing the power of consumer big data. Industrial Marketing Management, 86, 52-64.
- It’s in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of Product Innovation Management, 36(4), 513-531.
- Spotlight on customization: An analysis of necessity and sufficiency in services. Journal of Business Research, 89, 385-390.
- Net versus combinatory effects of firm and industry antecedents of sales growth. Journal of Business Research, 69(9), 3576-3583.
- An empirical investigation of network-oriented behaviors in business-to-business markets. Industrial Marketing Management, 49, 167-180.
- Conceptualizing and validating organizational networking as a second-order formative construct. Industrial Marketing Management, 43(6), 951-966.
- Understanding types of organizational networking behaviors in the UK manufacturing sector. Industrial Marketing Management, 42(7), 1154-1166.
- How knowledge services clustered firms leverage different channels of local knowledge spillovers for service innovation. Management and Organization Review.
Chapters
- Differentiating the Indifferent: Dealing with Commoditization Paradox Through Innovation, Commodity Marketing (pp. 265-279).
Conference proceedings papers
- A CONFIGURATIONAL PERSPECTIVE ON VENTURE CAPITAL INVESTMENTS. Bridging Asia and the World: Global Platform for Interface between Marketing and Management
- PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES. Bridging Asia and the World: Global Platform for Interface between Marketing and Management
- NETWORK-ORIENTED BEHAVIORS IN BUSINESS-TO-BUSINESS MARKETS: AN EMPIRICAL STUDY. Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.
- Implementing customer relationship management successfully: A configurational perspective. Technological Forecasting and Social Change, 199, 123083-123083.
- Research group
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Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Grants
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PI, British Academy/Leverhulme Small Research Grant: When and How Does Going Beyond Direct Customers Facilitate Innovation Success?, 2019-2023
- Teaching interests
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Sabrina is experienced in teaching subjects, such as strategic marketing, marketing research and research methods. Her teaching is informed and inspired by her research in marketing (and interdisciplinary areas) and previous industry experience as a marketing consultant in a leading global company, which enhances her teaching and provides engaging, innovative pedagogy that enriches students’ learning. She strives to provide students with an intellectually stimulating learning experience while offering opportunities for them to develop reflective and reflexive practice through an interactive process. She is very passionate about helping students realise their potential and inspiring them to be the better/best versions of themselves in order to achieve future career excellence. This is facilitated by bringing in contemporary debates around sustainability and social responsibility embedded in the wider community, as well as international and global contexts. As she sees teaching as an inherently reflective two-way process, she adapts her approaches according to feedback from students and her assessment of their needs through an interactive, open dialogue during the course.
- Teaching activities
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Sabrina leads the following modules:
- MGT6228: Marketing Consultancy Challenge
- Professional activities and memberships
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Sabrina serves as an editorial board member of Industrial Marketing Management and has reviewed for leading journals in her field.
- PhD Supervision
Sabrina would welcome enquiries from prospective postgraduate students, particularly in the following subject and methodological areas:
Subject focus
- Business relationships and networks
- Organisational networking
- Innovation management
Methodological focus
- Applications of qualitative comparative analysis
- Applications of social network analysis
- Applications of statistical modelling