Dr Yichuan Wang

Management School

Senior Lecturer/Associate Professor in Digital Marketing

A head and shoulders photograph of Yichuan Wang.
Yichuan.Wang@sheffield.ac.uk
+44 114 215 7181

Full contact details

Dr Yichuan Wang
Management School
Room E032
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Profile

Dr. Yichuan Wang is a Senior Lecturer/Associate Professor in Digital Marketing at Sheffield University Management School. Prior to joining SUMS, he worked for Newcastle University Business School and Auburn University (USA). He is a multi-disciplinary researcher, working mostly across marketing, information systems and healthcare.

Yichuan is the author or co-author of over 100 publications, attracting in excess of 6,000 citations (Google Scholar). His research has appeared in ABS 4-indexed journals including British Journal of Management, Social Science & Medicine, International Journal of Operations & Production Management.

Yichuan is the co-founder of International Conference on Digital Health and Medical Analytics since 2018. He has led and being closely involved with industry on a number of international projects helping hospitals improve quality of care through using healthcare information systems, and business analytics.

Qualifications

PhD - Auburn University

Research interests
  • Social media & digital marketing
  • Big data analytics & AI
  • Digital health and its business value
  • Digitalisation enabled business transformation
  • Sharing economy
Publications

Books

  • Kumar RL, Wang Y, Poongodi T & Imoize AL (2021) Internet of Things, Artificial Intelligence and Blockchain Technology. Springer. RIS download Bibtex download
  • Wang Y, Wang W, Yan Z & Zhang D (2021) Digital Health and Medical Analytics. Springer Nature. RIS download Bibtex download

Journal articles

Chapters

Conference proceedings papers

  • Li Y, Deng X & Wang Y (2021) Introduction to HICSS-54 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 5238-5239) RIS download Bibtex download
  • Li Y, Deng X & Wang Y (2020) Introduction to HICSS-53 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 4960-4961) RIS download Bibtex download
  • Wang Y, Xiong M & Olya H (2020) Toward an Understanding of Responsible Artificial Intelligence Practices. Proceedings of the 53rd Hawaii International Conference on System Sciences View this article in WRRO RIS download Bibtex download
  • Li Y, Deng X & Wang Y (2019) Introduction to HICCS-52 minitrack on augmenting human intelligence: Artificially, socially, and ethically. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2019-January (pp 5266-5267) RIS download Bibtex download
  • Wang Y (2018) Leveraging big data analytics to improve quality of care in health care: A FSQCA approach. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2018-January (pp 770-779) RIS download Bibtex download
  • Wang Y, Kung LA, Wang WYC & Cegielski CG (2014) Developing a big data-enabled transformation model in healthcare: A practice based view. 35th International Conference on Information Systems "Building a Better World Through Information Systems", ICIS 2014 RIS download Bibtex download
Research group

Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Teaching interests

Yichuan’s goal in teaching is to foster thoughtful, critical, engaged, independent thinkers. The learning-by-doing approaches, including peer learning, team-based simulation games, real-world case studies, and collaborative learning with industrial experts, have been incorporated into the modules. He has created a learning environment in which industry-immersive experience is involved.

He is also very enthusiastic about using serious games (or simulation games) in the modules. He has worked with Auburn University Samuel Ginn College of Engineering to develop serious game for students to learn engineering knowledge and skills. This project was funded by National Science Foundation (NSF), USA (US$ 200,000).

His commitment and approach to teaching have been rewarded with the outstanding teaching evaluation in the most evaluation categories. He was nominated for Teaching Excellent Awards in the category of global campus at Newcastle University in 2018. He was made a Fellow of the Higher Education Academy in 2018.

Teaching activities

MGT3006 - Digital Marketing

PhD Supervision

Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in conducting the research in the areas of social media marketing, sharing economy, big data analytics and healthcare information technologies.