Dr Yichuan Wang

Management School

Senior Lecturer in Digital Marketing

A head and shoulders photograph of Yichuan Wang.

Yichuan.Wang@sheffield.ac.uk
+44 114 215 7181

Room E032, Sheffield University Management School

Full contact details

Dr Yichuan Wang
Management School
Room E032
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL

Profile

Dr. Yichuan Wang is a Senior Lecturer/Associate Professor in Digital Marketing at Sheffield University Management School. Prior to joining SUMS, he worked for Newcastle University Business School and Auburn University (USA). He is a multi-disciplinary researcher, working mostly across marketing, information systems and healthcare.

Yichuan is the author or co-author of over 100 publications, attracting in excess of 6,000 citations (Google Scholar). His research has appeared in ABS 4-indexed journals including British Journal of Management, Social Science & Medicine, International Journal of Operations & Production Management.

Yichuan is the co-founder of International Conference on Digital Health and Medical Analytics since 2018. He has led and being closely involved with industry on a number of international projects helping hospitals improve quality of care through using healthcare information systems, and business analytics.

Qualifications: PhD - Auburn University

Research interests

Social media & digital marketing
Big data analytics & AI
Digital health and its business value
Digitalisation enabled business transformation
Sharing economy

Publications

Books

(2021) Internet of Things, Artificial Intelligence and Blockchain Technology. Springer International Publishing.
Wang Y, Wang W, Yan Z & Zhang D (2021) Digital Health and Medical Analytics. Springer Nature.

Journal articles

Wang Y, Zhang M, Roehrich JK, Ma R & Zhai Y (2025) Scaling emerging healthcare technology: managing paradoxical tensions in a connected health platform. Journal of Operations Management. View this article in WRRO
Gupta S, Yan C, Wang Y, Zhang M, Ozdemir S & Koufopoulos DN (2025) What makes local retailers commit to multinational brands: Evidence from multinational brand-retailer dyads in emerging markets. Industrial Marketing Management, 129, 134-150.
Gupta S, Wang Y, Patel P & Czinkota M (2025) Navigating the future of AI in marketing: AI integration across borders, ethical considerations, and policy implications. International Journal of Information Management, 82, 102871-102871.
Wang Y, Ji J, Zhang M & Wang X (2025) Does workforce diversity, equity, and inclusion prevent patient safety incidents: a double machine learning approach. Journal of the Association for Information Systems, 26(3). View this article in WRRO
Siala H, Tajvidi M, Wang Y, Hajli N, Richard M-O & Brannan M (2025) Using serious games for learning business ethics: exploring its socio-technical enablers and cross-cultural influences. Journal of Management Education, 49(4), 570-607. View this article in WRRO
Liu Y, Zhu X, Zhang M, Fu J, Yan C, Wang Y & Zhai Y (2025) Different roles, different strokes: disseminating e‐WOM in industrial internet platform through multi‐actor value co‐creation. Psychology & Marketing, 42(2), 359-373. View this article in WRRO
Shui X, Zhang M, Wang Y & Smart P (2025) Do climate change regulatory pressures increase corporate environmental sustainability performance? The moderating roles of foreign market exposure and industry carbon intensity. British Journal of Management, 36(1), 223-239. View this article in WRRO
Lee CKH, Tse YK, Leung EKH & Wang Y (2024) Causal recipes of customer loyalty in a sharing economy: Integrating social media analytics and fsQCA. Journal of Business Research, 181, 114747-114747.
Ku C-H, Chang Y-C & Wang Y (2024) How to strategically respond to online hotel reviews: A strategy-aware deep learning approach. Information & Management, 61(5), 103970-103970.
Mao D, Rao-Nicholson R, Zhang C & Wang Y (2024) Leveraging brand-specific transformational leadership as corporate brand identity for M&A performance in an emerging market. Industrial Marketing Management, 120, 15-28.
Wang W, Wang Y, Chen L, Ma R & Zhang M (2024) Justice at the forefront: cultivating felt accountability towards Artificial Intelligence among healthcare professionals. Social Science and Medicine, 347. View this article in WRRO
Ma R, Mao D, Cao D, Luo S, Gupta S & Wang Y (2024) From vineyard to table: uncovering wine quality for sales management through machine learning. Journal of Business Research, 176. View this article in WRRO
Ozdemir S, Wang Y, Gupta S, Sena V, Zhang S & Zhang M (2024) Customer analytics and new product performance: the role of contingencies. Technological Forecasting and Social Change, 201. View this article in WRRO
Schiavone F, Wang Y, Gravili G & Baudier P (2023) Guest editorial: “Better than us” workers, robots and the HRM of the future. Journal of Organizational Change Management, 36(7), 1097-1098.
Sivarajah U, Wang Y, Olya H & Mathew S (2023) Responsible Artificial Intelligence (AI) for digital health and medical analytics. Information Systems Frontiers, 25(6), 2117-2122. View this article in WRRO
Dwivedi YK, Kshetri N, Hughes L, Rana NP, Baabdullah AM, Kar AK, Koohang A, Ribeiro-Navarrete S, Belei N, Balakrishnan J , Basu S et al (2023) Exploring the darkverse: a multi-perspective analysis of the negative societal impacts of the metaverse. Information Systems Frontiers, 25, 2071-2114. View this article in WRRO
Gupta S, Wang Y & Czinkota M (2023) Reshoring: a road to industry 4.0 transformation. British Journal of Management.
Lu H, Wang Y & Li Y (2023) Introduction to meta learning for internet of multimedia things. International Journal of Machine Learning and Cybernetics, 14(2), 361-362.
Lee CKH, Tse YK, Zhang M & Wang Y (2023) What have hosts overlooked for improving stay experience in accommodation-sharing? Empirical evidence from Airbnb customer reviews. International Journal of Contemporary Hospitality Management, 35(2), 765-784.
Wang W, Chen L, Xiong M & Wang Y (2023) Accelerating AI adoption with responsible AI signals and employee engagement mechanisms in health care. Information Systems Frontiers, 25(6), 2239-2256. View this article in WRRO
Zhang J, Li S & Wang Y (2023) Shaping a smart transportation system for sustainable value co-creation. Information Systems Frontiers, 25(1), 365-380. View this article in WRRO
Dwivedi YK, Hughes L, Wang Y, Alalwan AA, Ahn SJG, Balakrishnan J, Barta S, Belk R, Buhalis D, Dutot V , Felix R et al (2022) Metaverse marketing: how the metaverse will shape the future of consumer research and practice. Psychology & Marketing.
Cao D, Wang Y, Berkeley N & Tjahjono B (2022) Configurational conditions and Sustained Competitive Advantage: A fsQCA approach. Long Range Planning, 55(4), 102131-102131.
Lu W, Meng Z, Wang Y, Wang Y & Zhai Y (2022) Supply-demand matching in a complex telemedicine environment considering intermediary intervention. Computers & Industrial Engineering, 169, 108194-108194.
Dwivedi YK & Wang Y (2022) Guest editorial: artificial intelligence for B2B marketing: challenges and opportunities. Industrial Marketing Management, 105, 109-113.
Luo S, Li Y, Gao P, Wang Y & Serikawa S (2022) Meta-seg: A survey of meta-learning for image segmentation. Pattern Recognition, 126, 108586-108586.
Wang W, Mo T & Wang Y (2022) Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution. Resources, Conservation and Recycling, 179, 106111-106111.
Li S, Xiong M, Wang Y & Zhang M (2022) How does product-celebrity congruence and content sponsorship affect perceived altruism among consumers? Evidence from factorial experiments. Resources, Conservation and Recycling, 178, 106062-106062.
Siala H & Wang Y (2022) SHIFTing artificial intelligence to be responsible in healthcare: a systematic review. Social Science & Medicine, 296.
Li S, Wang Y, Filieri R & Zhu Y (2022) Eliciting positive emotion through strategic responses to COVID-19 crisis: evidence from the tourism sector. Tourism Management, 90. View this article in WRRO
Zhang M, Wang Y & Olya H (2021) Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective. Tourism Management, 88. View this article in WRRO
Xu L, Kong Y, Wei M, Wang Y, Zhang M & Tjahjono B (2021) Combatting medical plastic waste through visual elicitation: Insights from healthcare professionals. Journal of Cleaner Production, 329, 129650-129650.
Hajiheydari N, Delgosha MS, Wang Y & Olya H (2021) Exploring the paths to big data analytics implementation success in banking and financial service: an integrated approach. Industrial Management & Data Systems, 121(12), 2498-2529. View this article in WRRO
Han R, Lam HKS, Zhan Y, Wang Y, Dwivedi YK & Tan KH (2021) Artificial intelligence in business-to-business marketing: a bibliometric analysis of current research status, development and future directions. Industrial Management & Data Systems, 121(12), 2467-2497.
Wang X, Wang Y, Lin X & Abdullat A (2021) The dual concept of consumer value in social media brand community: A trust transfer perspective. International Journal of Information Management, 59, 102319-102319.
Dwivedi YK, Ismagilova E, Hughes DL, Carlson J, Filieri R, Jacobson J, Jain V, Karjaluoto H, Kefi H, Krishen AS , Kumar V et al (2021) Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59.
Xu X, Zhang J, Li Y, Wang Y, Yang Y & Shen HT (2021) Adversarial attack against urban scene segmentation for autonomous vehicles. IEEE Transactions on Industrial Informatics, 17(6), 4117-4126.
Joseph A, Gupta S, Wang Y & Schoefer K (2021) Corporate rebranding : an internal perspective. Journal of Business Research, 130, 709-723.
Zhang J, Wang Y, Li S & Shi S (2021) An architecture for IoT-enabled smart transportation security system: a geospatial approach. IEEE Internet of Things Journal, 8(8), 6205-6213.
Gupta S, Wang Y & Czinkota M (2021) Reshoring and Sustainable Development Goals. British Journal of Management, 32(3).
Wang Y, Zhang M, Li S, McLeay F & Gupta S (2021) Corporate responses to the Coronavirus crisis and their impact on electronic-word-of-mouth and trust recovery : evidence from social media. British Journal of Management, 32(4), 1184-1202. View this article in WRRO
Zhai Y, Xu X, Chen B, Lu H, Wang Y, Li S, Shi X, Wang W, Shang L & Zhao J (2021) 5G-network-enabled smart ambulance : architecture, application, and evaluation. IEEE Network, 35(1), 190-196.
Tajvidi M, Wang Y, Hajli N & Love PED (2021) Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior, 115, 105238-105238.
Zhang M, Zeng W, Tse YK, Wang Y & Smart P (2021) Examining the antecedents and consequences of green product innovation. Industrial Marketing Management, 93, 413-427.
Li H, Wu Y, Cao D & Wang Y (2021) Organizational mindfulness towards digital transformation as a prerequisite of information processing capability to achieve market agility. Journal of Business Research, 122, 700-712.
Yang Y, Jia F, Chen L, Wang Y & Xiong Y (2021) Adoption timing of OHSAS 18001 and firm performance: An institutional theory perspective. International Journal of Production Economics, 231, 107870-107870.
Sumrin S, Gupta S, Asaad Y, Wang Y, Bhattacharya S & Foroudi P (2021) Eco-innovation for environment and waste prevention. Journal of Business Research, 122, 627-639.
Ma C, Li X, Li Y, Tian X, Wang Y, Kim H & Serikawa S (2021) Visual information processing for deep-sea visual monitoring system. Cognitive Robotics, 1, 3-11.
Tajvidi M, Richard M-O, Wang Y & Hajli N (2020) Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research, 121, 476-486.
Basukie J, Wang Y & Li S (2020) Big data governance and algorithmic management in sharing economy platforms : a case of ridesharing in emerging markets. Technological Forecasting and Social Change, 161. View this article in WRRO
Kong Y, Wang Y, Hajli S & Featherman M (2020) In Sharing Economy We Trust: Examining the Effect of Social and Technical Enablers on Millennials’ Trust in Sharing Commerce. Computers in Human Behavior, 108, 105993-105993.
Yu C-H, Tsai C-C, Wang Y, Lai K-K & Tajvidi M (2020) Towards building a value co-creation circle in social commerce. Computers in Human Behavior, 108, 105476-105476.
Wang Y, Zhang M, Tse YK & Chan HK (2020) Unpacking the impact of social media analytics on customer satisfaction: do external stakeholder characteristics matter?. International Journal of Operations and Production Management, 40(5), 647-669.
Wang Y, Asaad Y & Filieri R (2020) What Makes Hosts Trust Airbnb? Antecedents of Hosts’ Trust toward Airbnb and Its Impact on Continuance Intention. Journal of Travel Research, 59(4), 686-703.
Wang WYC & Wang Y (2020) Analytics in the era of big data: The digital transformations and value creation in industrial marketing. Industrial Marketing Management, 86, 12-15.
Cao D, Tao H, Wang Y, Tarhini A & Xia S (2020) Acceptance of automation manufacturing technology in China: an examination of perceived norm and organizational efficacy. Production Planning & Control, 31(8), 660-672.
Li S, Yu C-H, Wang Y & Babu Y (2019) Exploring adverse drug reactions of diabetes medicine using social media analytics and interactive visualizations. International Journal of Information Management, 48, 228-237.
Lam HKS, Zhan Y, Zhang M, Wang Y & Lyons A (2019) The effect of supply chain finance initiatives on the market value of service providers. International Journal of Production Economics, 216, 227-238.
Wang Y, Kung L, Gupta S & Ozdemir S (2019) Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective. British Journal of Management, 30(2), 362-388.
Wang Y & Herrando C (2019) Does privacy assurance on social commerce sites matter to millennials?. International Journal of Information Management, 44, 164-177.
Hajli N, Wang Y & Tajvidi M (2018) Travel envy on social networking sites. Annals of Tourism Research, 73, 184-189.
Ker J-I, Wang Y & Hajli N (2018) Examining the impact of health information systems on healthcare service improvement: The case of reducing in patient-flow delays in a U.S. hospital. Technological Forecasting and Social Change, 127, 188-198.
Wang Y, Kung L, Wang WYC & Cegielski CG (2018) An integrated big data analytics-enabled transformation model: Application to health care. Information & Management, 55(1), 64-79.
Wang Y, Kung L & Byrd TA (2018) Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations. Technological Forecasting and Social Change, 126, 3-13.
Cheng X, Wang Y & Sankar CS (2018) Using Serious Games in Data Communications and Networking Management Course. Journal of Computer Information Systems, 58(1), 39-48.
Hajli N, Wang Y, Tajvidi M & Hajli MS (2017) People, Technologies, and Organizations Interactions in a Social Commerce Era. IEEE Transactions on Engineering Management, 64(4), 594-604.
Wang Y & Yu C (2017) Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning. International Journal of Information Management, 37(3), 179-189.
Wang Y & Byrd TA (2017) Business analytics-enabled decision-making effectiveness through knowledge absorptive capacity in health care. Journal of Knowledge Management, 21(3), 517-539.
Wang Y & Hajli N (2017) Exploring the path to big data analytics success in healthcare. Journal of Business Research, 70, 287-299.
Wang Y, Rajan P, Sankar CS & Raju PK (2017) Let Them Play: The Impact of Mechanics and Dynamics of a Serious Game on Student Perceptions of Learning Engagement. IEEE Transactions on Learning Technologies, 10(4), 514-525.
Wang Y, Hsiao S-H, Yang Z & Hajli N (2016) The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities. Industrial Marketing Management, 54, 56-70.
Lin Y, Wang Y & Kung L (2015) Influences of cross-functional collaboration and knowledge creation on technology commercialization: Evidence from high-tech industries. Industrial Marketing Management, 49, 128-138.
Wang Y, Wu Y, Sankar CS & Lu L (2015) Leveraging Information Technology for Disaster Recovery: A Case Study of Radio Frequency Identification (RFID) Implementation for Facility Retrieval. Journal of Information Technology Case and Application Research, 17(1), 41-55.
Ker J-I, Wang Y, Hajli MN, Song J & Ker CW (2014) Deploying lean in healthcare: Evaluating information technology effectiveness in U.S. hospital pharmacies. International Journal of Information Management, 34(4), 556-560.

Book chapters

Zhai Y, Wang Y, Zhang M, Gittell JH, Jiang S, Chen B, Cui F, He X, Zhao J & Wang X (2021) From Isolation to Coordination: How Can Telemedicine Help Combat the COVID-19 Outbreak?, Communications in Computer and Information Science (pp. 127-132). Springer Singapore
Ker J-I, Wang Y & Ker CW (2013) Reducing Medication Dispensing Process Time in a Multi-Hospital Health System, Proceedings of the Institute of Industrial Engineers Asian Conference 2013 (pp. 1109-1116). Springer Singapore

Conference proceedings

Su Y & Wang Y (2025) Generative AI and AI-generated Contents on Social Media. Proceedings of the Annual Hawaii International Conference on System Sciences (pp 2655-2657)
Yan C, Wang Y & Monkhouse L (2023) Investigating the role of customer engagement in the non-fungible token markets. Investigating the role of customer engagement in the non-fungible token markets
Li Y, Deng X & Wang Y (2022) Introduction to HICSS-55 Minitrack on The Technical, Socio-Economic and Ethical Aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2022-January (pp 5536-5537)
Li Y, Deng X & Wang Y (2021) Introduction to HICSS-54 minitrack on the technical, socio-economic and ethical aspects of AI. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2020-January (pp 5238-5239)
Wang Y, Xiong M & Olya H (2020) Toward an understanding of responsible artificial intelligence practices. Proceedings of the 53rd Hawaii International Conference on System Sciences (pp 4962-4971). Maui, Hawaii, USA, 7 January 2020 - 7 January 2020. View this article in WRRO
Wang Y (2018) Leveraging big data analytics to improve quality of care in health care: A FSQCA approach. Proceedings of the Annual Hawaii International Conference on System Sciences, Vol. 2018-January (pp 770-779)
Wang Y, Kung LA, Wang WYC & Cegielski CG (2014) Developing a big data-enabled transformation model in healthcare: A practice based view. 35th International Conference on Information Systems Building A Better World Through Information Systems Icis 2014

Preprints

Wang Y () Reducing Patient-Flow Delays in Outpatient Surgery Setting Through Kaizen Methods.
Wang Y & Yu C () Does Social Interaction Affect Consumer Decisions on Social Commerce Sites.

Research group: Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)

Teaching interests

Yichuan’s goal in teaching is to foster thoughtful, critical, engaged, independent thinkers. The learning-by-doing approaches, including peer learning, team-based simulation games, real-world case studies, and collaborative learning with industrial experts, have been incorporated into the modules. He has created a learning environment in which industry-immersive experience is involved.

He is also very enthusiastic about using serious games (or simulation games) in the modules. He has worked with Auburn University Samuel Ginn College of Engineering to develop serious game for students to learn engineering knowledge and skills. This project was funded by National Science Foundation (NSF), USA (US$ 200,000).

His commitment and approach to teaching have been rewarded with the outstanding teaching evaluation in the most evaluation categories. He was nominated for Teaching Excellent Awards in the category of global campus at Newcastle University in 2018. He was made a Fellow of the Higher Education Academy in 2018.

Teaching activities: MGT3006 - Digital Marketing

PhD Supervision

Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in conducting the research in the areas of social media marketing, sharing economy, big data analytics and healthcare information technologies.

Dr Yichuan Wang supervises:

Tingting Tao

Doctoral Researcher (Accounting and Financial Management)
Management School

Thesis title: Does education matter in the boardroom? Academic directors, Confucianism, and firm risk

Email: tingting.tao@sheffield.ac.uk

Xiangru Liu

Doctoral Researcher (Marketing and Creative & Cultural Industries)
Management School

Thesis title: Integration of Generative Artificial Intelligence (GeneAI) into Commercial Real Estate (CRE) services, employing a Design Science Research (DSR) methodology