Dr Khalid Mehmood
PhD
Management School
Research Associate
k.mehmood@sheffield.ac.uk
E006, Sheffield University Management School
Full contact details
Dr Khalid Mehmood
Management School
E006
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
Management School
E006
Sheffield University Management School
Conduit Road
Sheffield
S10 1FL
- Profile
-
Khalid Mehmood is a Research Associate at Sheffield University Management School, the University of Sheffield, UK. He holds a PhD degree from Ghent University. Khalid is passionate about interactive marketing and service research, with a specific focus on AI-enabled services, disruptive technologies, personalization, customer experience, and transformative service research (TSR).
- Qualifications
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- PhD - Ghent University, Belgium
- Research interests
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- Interactive marketing
- AI-enabled services
- Disruptive technologies
- Personalisation
- Customer experience
- Transformative service research (TSR)